No doubt, emails still rules but how much B2B marketers are able to makes use of it as part of their strategy? It’s still a question haunting thousand of marketers and the very importance of email marketing. Many B2B marketers still lack in creating strategic, impactful messages that are designed to help and educate an audience, they are missing out on a big lead generation opportunity.
Reviewing Marketing Sherpa’s 2013 Email Marketing Benchmark Report revealed that just about half of respondents send out 10,000 to 10 million emails every day – only 15% reported to Marketing Sherpa that they have dedicated resources to produce content for each stage of the buying process.
Therefore, before you press, “Send”, take a good, hard look at what’s in your email. Let’s look at the following questions that would compel you to wait and think about the “Purpose” of sending such B2B emails: