Do you agree with the caption or not? If not, start
believing it from today. Yes, it is true your employee is the real marketer and
ambassador. Don’t you think so? They
will be always speaking about the company - good or bad. The situation is at
brink and employees are more demanding in terms of almost everything.
Take a chance
Before social media, it was a different equation. The entry
of online moguls like Facebook, Twitter, and Google+ has changed the
demographics of business. It is important to allow your staff’s presence on
social media during work hours for exponential exposure to your business. Do
you agree with it? Still no, surveys suggest that micro controlling the staff
makes the situation worse and inspires them to preach negative side of your
organization. Hence, give them the freedom; connect with them socially to add
more values to existing state. Employees undoubtedly communicate to the outside
world about the brand they work for. Don’t you think business can utilize this
opportunity to promote? Harness employee advocacy for positive results and
convert every employee to brand ambassadors.
Connect People
Centralize the process by virtual interactions and integrate
the departments for better approach. Push the notification and content to
streamline the online management. Communicate through social media for personal
touch and allow the staff to share their views. Respond to their posts honestly
and unbiased, to add more credibility in the process. Why should you do this?
Answer is simple and straight, it inspires staff to speak about the positive
side of organization which will boost the online reputation of firm. Positive
employee advocacy leads to sharing safe content of the firm in online world.
However, before publishing the content, it can be reviewed.
Recognize
and Reward
