SEO has become one of the
important aspects of marketing for any business large or small. However, as
challenging it may seem for smaller organizations to compete with the large
corporate, even they face challenges that may is caused by the size and
presence of its website.
SEO is defined as the process that
usually begins with industry and keyword research, and then move onto a site
optimization, then continues on a link building.
The Fact is
If you perceive from outside it
seems logical that larger organizations have better luck with SEO, as their
website is already establish with huge opportunities for building links. Well
in some cases it’s true; however large corporations face SEO challenges that
smaller companies don’t have to worry about.
Challenge
No. #1 - Size:
If you belong to one of those
companies that have different departments with different products/services to
offer. SEO best practice is to conduct keyword research for each
and every one of the pages and then incorporate approved keywords onto each of
the pages.
Many organizations would hire a
SEO specialist, however, some companies can’t fit this additional specialist
into the payroll and the marketing department is likely already maxed out on
time. In this case it often makes sense to outsource the work to a trusted SEO
agency that has to be guided all through the way.
Challenge
No. #2 - Red tape:
Larger organization SEO process is
quite complex as the agency typically goes through a rigorous approval process
starting with the marketing managers, the content team, the PR team, and the
department managers all want to have a say in how the site is optimized,
meaning that any SEO content needs to be viewed by a lot of eyes. This can take
a long time.
Challenge
No. #3 - SEO is in a silo:
Small organizations only have the
marketing department taking care of the SEO. But if you transfer your attention
to larger organization you will find a separate SEO team, a PR team, a social
media team, and a content team all struggling to work in harmony.
Overcoming the challenges and
establishing a proper SEO process is extremely important for big business to
run successfully. Have you heard about any of such challenges, share it with
us. We are eager to hear from you. Till then, stay locked for many interesting
content.
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ReplyDelete-Matt
Imprinsic Marketing Group
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ReplyDelete