LinkedIn marketing continues to
create more and more stir as more and more businesses, especially B2B
businesses realize the importance and value of creating a comprehensive
strategy for one of the largest social networks. Well I must say it’s not an
easy task whatsoever. For different channels require different competencies
from marketers to master the tricks and divulge traffic.
Studying across different
marketing journals, I have come up with 7 excellent strategies where you can
interlink LinkedIn marketing to B2B strategies:
1. Be
Present
To begin with have a presence in
LinkedIn. Company pages are fine but LinkedIn groups are the best place to get
leads as you can create groups by topic or vertical and engage people.
Monitoring the activities would ensure how interested people are in you and
your company.
2. Increase
Awareness
Execute the promotion machine in
which you re-message, re-market and re-target. By doing so you can reach people
everywhere, appear bigger and more importantly get people’s attention to your
content, remain number 1 in your prospect attention and get the most out of
your each dollar spent.
3. Promote
for Leads
- Content is a great way to promote for leads. Here are the following avatars in which you can use it:
- Give – Offers – Discounts & Deals – Contest
- Advise – Tips – How to – Obstacles
- Warn – Dangers – News – Coming Soon
- Amuse – Funny pictures & quotes – Non Offensive – General audience
- Inspire – Inspirational quotes – Motivate – Coach
- Amaze – Pictures – Facts - Stories
4. Leverage
Employees
Well if there is one band wagon of
army who are that extremely loyal to accept and carry the load of propagating
your brand – sending invitations via LinkedIn, share news and content to their
LinkedIn feeds with a smile on their face – well it’s your employees.
5. Prospect
for Leads
You can always look for new
prospects with the Advanced People Search in LinkedIn; this particular search
item allows you to search for granular people including CEOs at companies of
more than 5000 employees or people in specific job section in a particular
industry.
6. Nurture
Leads
LinkedIn groups allow you to
interact and have a positive impact on an established social community. Contact
leads via InMail, LinkedIn helps you take a cold call and turn into a hot lead.
7. Advertise
LinkedIn advertising is still an
evolving product and it is mostly used by B2B companies, targeting job titles,
companies, industries and LinkedIn groups.
So why wait more, get your hands
dirty starting now and explore LinkedIn to its core!!
Nice I also share with you something hope this helpful for you my friends.The bottom line of business is to make money. Business plans are designed to help express this purpose in financial and analytic ways, and to show prospective business partners and investors how their money will be spent and when to expect a return on their investment. If convincing investors is a necessary part of the success of your businesses, don’t skimp on this essential element. Well-written plans can help forecast future financial needs. While nothing is certain, knowing at least where to take your business for it to be successful is a good start in the right direction. Resources, especially when economies are tight, may be few and far between. Knowing how best to spend scarce resources is important for the longevity of any business. Business plans can help to outline essential spending needs when money is tight. Check it out thanks.
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7 excellent strategies where you can interlink LinkedIn marketing to B2B strategies is very useful...
ReplyDeletethe points under Promote for Leads are very helpful..
i go with u that
LinkedIn advertising is still an evolving product and it is mostly used by B2B companies, targeting job titles, companies, industries and LinkedIn groups.
Your post is first-class.
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Are you sitting comfortably? In depth analysis of linkedin marketing can be an enriching experience. While it has been acknowledged that it has an important part to play in the development of man, several of todays most brilliant minds seem incapable of recognising its increasing relevance to understanding future generations.
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Hi nice article , thanks for sharing with us.
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