We are witnessing the age of
visual social media marketing; it’s here right in front of us. We are so short
of time that we do not have the time to read texts. Anything implied through
visuals and images are both attractive and easy to capture information. So
given a choice visitors are willing to opt for images rather than text. Thus the rise of iconic visual communication sites Pinterest and Instagram
and applications like Infographics!
Stats to ponder over:
- The
most shared and clicked-on links on Twitter are images.
- Images
on Facebook generate more reach, views, and interactions.
- Blog
posts with images generate more traffic.
- Recruiters
judge your LinkedIn profile more by the photo than the content.
The trends are clear - images are
the key to breaking through the clutter of social media. With 88 percent of
businesses now on social networks, it is more important than ever to build a
strategy that involves the content that your audience actually wants. Increasingly,
that content is visual.
Is it important? It is..
It simple if you want your website
content to be shared across different visual networks you need to have a strong
image strategy. Many websites, like MarthaStewart.com, report that visual
social marketing is the number one source of traffic to their website.
Make the most of this Trend? But
how?
So we have pledged to help you
overcome the stumble blocks and plan a rocking visual social media marketing
strategy. Here are few pointers:
1. Make
your webpages – Visually attractive:
Include relevant images in all
pages of your website and will ensure that your site is highly shareable on the
visual web and can drive more traffic, leads, and sales to your site. Also try
pinning your pages on Pinterest to see what images show up for each page.
2. Stand
out - Optimize your social content:
Most leading businesses are making
use of images in their content on all social networks. Your Facebook, Twitter,
blog, and even LinkedIn strategies should include images.
3. Be
the Lead – Join the fastest growing league:
Pinterest and Instagram are two of
the quickest growing social networks, and brands have seen tremendous success
in brand building as well as generating traffic, leads, and sales from these
networks. Take a look at these sites and build a strategy for how your business
can get results.
So what are you waiting for? Just
click and be the leader in the world of visual social media marketing!!
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