So yes you want to make a tweet go
viral get inspired from some of the biggest brave hearts of industry who made
little effort to impress and more to offend. Let’s take an example of Divshot,
whose silly April fool’s joke created a stir and attracted over 6,000 tweets
and not to mention the desired attention.
Background – Divshot’s is an innovative
website development tool which generates professional grade code during design
process. Now knowing their customers likeliness for design and good taste it
created a new “Geo” website template keeping a light reference to Geocities.
Announce grabbed Hacker News’ notoriously cynical community, taking major tech
community attention.
Sounds fun, and all of this
without a single dime spent. Can any management ask for more? Can we move our
attention toward the example right above and think of getting inspire from it.
Let’s discuss some top five lessons learnt from it:
- Stop FORCING
Most of the ideas get distorted by
excess brainstorming and heavy mix of ideas. So when you are final with the
idea present it to the marketing team, do a little dimmy dimey here and there
and publish it. Stop trying too hard.
- Stop the fear of OFFENDING
Yes your idea must be hideous,
offending many customers and followers but they all shall get the gist of it
once they know the occasion.
- Stop BEGGING
You can sound too desperate when
you ask people to share. No matter how strong your marketing campaign is, it
won’t be shared unless it’s effortless. You can’t force people to tweet. They
should be moved to press the share button.
- Stop OVERSELLING
Do not embed secret message or try
to optimize a conversion funnel from the traffic. Especially occasion like
April fool’s day is seen as a time for marketing gimmick, if you try hard to
turn it into a business objective, you shall most likely destroy the fun part.
- Stop OVERTHINKING
Keep it original and
simple. The reason why Michael’s April fool’s stunt proved a ‘hit’ was because
the idea was not derived from a PR agency strategic plan or from an offsite
focus group. Enjoy the process.
So the next time you get a
opportunity as green as April Fool’s day, do not miss it just pull another gag
and watch the fun of viral tweets.
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