Plan Something ‘New’ – Off Track Your B2B Marketing Strategy

It’s a new year with some new resolutions for B2B marketers too. But what new have you planned for your marketing campaign for this year. It is time to reevaluate what has worked well and what has worked not so well for your business endeavors.  Here’s what you can do more by adding something ‘new’ and that is by off tracking your B2B marketing strategy.

Demand Generation: The Mantra for Successful Marketing

Demand generation is the core of every B2B marketing and the mantra for effective marketing. Successful and effective marketing creates value for the business. Demand Generation is critical to every company bottom line, and is often managed through various groups within the company. 

It is a focused form of targeted marketing that helps in driving awareness and interest in a company's products or services. Mostly found in B2B transaction model demand generation involves multiple areas of marketing and is really the marriage of marketing programs coupled with a structured sales process. 

Successful Business Endeavor – 5 Signs!

Is your P/L statement, the real sign of your business endeavor? Without any doubt the most important element in building a business is to create clear goals and targets. Successful companies set stretch goals and build a solid business model and strategic path to reach those goals, which are generally result-oriented – revenue, growth and profit.

However important these goals are in driving the direction and prioritization of the company, they can pose real problems while the business starts functioning in a high pressured environment. Using P/L statement as an indicator of a business status is like driving looking at the rearview mirror.

Business Decision Making Process: The Thumb Rules!!

We all know that being business owners means making tough decisions. Their life is not only confined to board-room meetings but getting into fast trend of the technology, business and competitors. Business decision makers have to deal with all the odds that start with incomplete information, volatile environment and high stakes, which makes decision making process difficult. 

The Thumb rules:

Business owners around the world would kill for the understanding of the tricks that would help them make better decisions. Wouldn’t be nice if there were simple tricks to take these insomniac inducing decisions and boil down to something more manageable?

And what best place to look for them than the industry experts across the world and one among them being former Bain & Company consultant Daniel Shapiro. Drawing on his experience at Bain, Shapiro shares a handy trick that can help owners break down and tackle even the most complex issues. He writes about: