Is your P/L statement, the real
sign of your business endeavor? Without any doubt the most important element in
building a business is to create clear goals and targets. Successful companies
set stretch goals and build a solid business model and
strategic path to reach those goals, which are generally result-oriented –
revenue, growth and profit.
However important these goals are
in driving the direction and prioritization of the company,
they can pose real problems while the business starts functioning in a high
pressured environment. Using P/L statement as an indicator of a business status
is like driving looking at the rearview mirror.
Most of the fast growing companies
are dynamic and the real need of the situation is to hire a leader who
is a visionary, pro-active and forward thinking to make real time decision to
measure if the business is on the right track and achieving its goals,
especially true for business with lengthy business cycle.
5 signs that can be used to
measure successful business endeavors are:
1. Active
Relationships:
Keep a track on the number of
potential clients we are in conversation with who are actively looking for
business enhancements or are likely to hire partners.
2. Active
Discussions:
Take into account a client as an
active discussion when we speak of our ways to improve or transform our
business.
3. Active
Proposals:
Look at the number of active
proposals that has not materialized before but are still relevant to the
clients.
4. Active
Initial Investor Agreements or Value Starter Projects:
Engage your clients in a 6-12
weeks starter projects to explore the prospect of building or transforming a
business, agreeing to a long term relationship.
5. Active
long term relationships:
We know these partnerships have
long term potential, but we need to invest in them to retain and grow your
business with them.
Looking at these interesting signs
we gain insight into where your business is going to land in the next 12-18
months. Any metrics that you follow to track the business success endeavor
signs. Share with us we are eager to hear!
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