Twitter for Business – Networking Tool that Drives Business

“Twitter for Business”, well the headline alone is enough to generate queries regarding the effectiveness of the site suiting business purposes. It’s extremely important to understand the basics before moving ahead to experiment with the intricacies of newly launched Twitter for Business resource page. Fully equipped this resource page can provide your team with education, tools and success stories to enhance your Twitter engagement.

Unlike the other previous version, the latest iteration organizes content into helpful and goal oriented sections. Major three areas reformed to focus on education, rather than telling business how to spend money advertising on Twitter is:

Viral Tweet – Be A Brave Heart And Do It!!

So yes you want to make a tweet go viral get inspired from some of the biggest brave hearts of industry who made little effort to impress and more to offend. Let’s take an example of Divshot, whose silly April fool’s joke created a stir and attracted over 6,000 tweets and not to mention the desired attention.

Background – Divshot’s is an innovative website development tool which generates professional grade code during design process. Now knowing their customers likeliness for design and good taste it created a new “Geo” website template keeping a light reference to Geocities. Announce grabbed Hacker News’ notoriously cynical community, taking major tech community attention.

Sounds fun, and all of this without a single dime spent. Can any management ask for more? Can we move our attention toward the example right above and think of getting inspire from it. Let’s discuss some top five lessons learnt from it:

Thinking about Branding Change – Think About SEO

Businesses need to keep up with time and think about progressing well. After all every company evolves with time and in this case many B2B marketers who wanted something else is looking for something different and new. Businesses need to keep up with time and so that they develop products and services to keep up with time.

SEO Change:

Some 5 years ago it was acceptable to submit a website to lots of broad directories to get a backlink. But today broad and free directories are almost dead. With this change in the industry it meant that as holy preachers of SEO even we require to change our approach.

Personalization, Optimization and Monetization – 3 Pillars of Digital Marketing

It’s great to be a digital marketer now. Emergence of new trends along with familiar ones are ghastly moving towards maturity. However in 2013 the pace and potential for pushing the boundaries is greater than ever before. Mostly this year we shall see the next generation of customer experiences delivered, driven by rapid optimization for mobile and app based experiences, the evolving dichotomy of personalization and privacy, and the explosion of retail integration.

More than ever it’s clear that customers have begun to prefer mobile experience and it’s also obvious that marketers are going to spend their extra bucks on developing the same platform. Though mobile experience counts more in terms of customers, though marketers are investing big time to move towards mobile-optimized websites and content because it’s easier to publish and more importantly it gives marketers real-time access to analytics data through the cloud.