Annoying Email: Tame It!!

Do you feel that Emails have started to annoy your employees? Well they actually can be instruments of distraction disguised as tools of productivity. “Technology is an addiction, if you cannot switch your Blackberry off, there is some serious problem” says Gayle Porter, famous management guru. It costs one important aspect of employee productivity that is ‘concentration’ that leads to around 2.1 hours of lost productivity every day. Surprised?

Extended Highlights:

Time is Money. Any doubt? Computer chip giant Intel analyzed that e-mail overload can cost almost $1 billion for low employee productivity.

Rescue Time, a time management developer firm describes that the intrusions are same. Typically an employee checks email 50 times and uses instant messaging 77 times.

After effects can include anything from side tracking workers from their jobs, undermine their attention spans, increases stress, annoyance and decrease job satisfaction and creativity.

CRM: The Ultimate Tool For Decision-Making

Every company boasts of having the most exclusive, detailed and unique database. But ask them how they are going to make use of it and they are clueless. There are limitless advantages of CRM system that can prove to be a new tool for business turnover:

• They can be valuable tool to understand your customers.
• Better meet their needs.
• Improve your service performance.
• Expand to other undeserved customer segments.

B2B Insights – Differentiate Between PR and B2B Social Network

PR is similar to Social media, isn't it? I have heard this confused idiom so many a time that I finally took the pledge of clearing all doubts. PR is an irreplaceable part of any B2B marketing strategy; it can be an extraordinary tool to carry the word of mouth out. But let’s dive deep into B2B insights and find out if PR and social media are same?

6 Differentiators: 

You would have encountered the same query from senior B2B marketer that their PR firm is not able to achieve what they plan to get through social media. It’s pretty obvious because PR and B2B Social networks are different. Here are 6 major differentiators:

Click Click – The Age for Visual Social Media Marketing

We are witnessing the age of visual social media marketing; it’s here right in front of us. We are so short of time that we do not have the time to read texts. Anything implied through visuals and images are both attractive and easy to capture information. So given a choice visitors are willing to opt for images rather than text. Thus the rise of iconic visual communication sites Pinterest and Instagram and applications like Infographics!

Stats to ponder over:

• The most shared and clicked-on links on Twitter are images.
• Images on Facebook generate more reach, views, and interactions.
• Blog posts with images generate more traffic.
• Recruiters judge your LinkedIn profile more by the photo than the content.