Wednesday, October 23, 2013

Employees are Real Brand Ambassadors and True Marketers

Do you agree with the caption or not? If not, start believing it from today. Yes, it is true your employee is the real marketer and ambassador.  Don’t you think so? They will be always speaking about the company - good or bad. The situation is at brink and employees are more demanding in terms of almost everything. 

Take a chance

Before social media, it was a different equation. The entry of online moguls like Facebook, Twitter, and Google+ has changed the demographics of business. It is important to allow your staff’s presence on social media during work hours for exponential exposure to your business. Do you agree with it? Still no, surveys suggest that micro controlling the staff makes the situation worse and inspires them to preach negative side of your organization. Hence, give them the freedom; connect with them socially to add more values to existing state. Employees undoubtedly communicate to the outside world about the brand they work for. Don’t you think business can utilize this opportunity to promote? Harness employee advocacy for positive results and convert every employee to brand ambassadors.

Connect People

Centralize the process by virtual interactions and integrate the departments for better approach. Push the notification and content to streamline the online management. Communicate through social media for personal touch and allow the staff to share their views. Respond to their posts honestly and unbiased, to add more credibility in the process. Why should you do this? Answer is simple and straight, it inspires staff to speak about the positive side of organization which will boost the online reputation of firm. Positive employee advocacy leads to sharing safe content of the firm in online world. However, before publishing the content, it can be reviewed.  

Recognize and Reward

When you share the contents on social media, it is important to re-tweet or repost for the comments posted. Employees play vital role in this part and help to redefine the business to next level. Encourage them to comment on customer’s view which builds their confidence and sparks healthy competition among them. Recognize talent and award them for the job done which concludes the engagement on positive note. I hope you’re convinced now, choose employee advocacy over capital to increase the financial stability for future engagements as employees are prominent promoters of the establishment. 

Monday, September 9, 2013

Building Brand Awareness – The Path of Storytelling

As the media landscape continues to evolve, audiences are gaining more and more control over the information they view and share. To remain relevant, brands need to know how to tell compelling stories to reach them.

The transformation begins by realizing that your brand is nothing more than an ongoing story—a set of meaningful emotional experiences unfolding between itself and your audiences. Just like stories, brands can be inspiring, clear and actionable, or self-important, bland and confusing. The inspiring ones light up social networks, passing virally from storyteller to storyteller. The others instantly disappear.

Monday, August 12, 2013

Sending B2B Emails – Wait and Think “What is the Purpose”?

No doubt, emails still rules but how much B2B marketers are able to makes use of it as part of their strategy? It’s still a question haunting thousand of marketers and the very importance of email marketing. Many B2B marketers still lack in creating strategic, impactful messages that are designed to help and educate an audience, they are missing out on a big lead generation opportunity.

Email Truths..

Reviewing Marketing Sherpa’s 2013 Email Marketing Benchmark Report revealed that just about half of respondents send out 10,000 to 10 million emails every day – only 15% reported to Marketing Sherpa that they have dedicated resources to produce content for each stage of the buying process.

Therefore, before you press, “Send”, take a good, hard look at what’s in your email. Let’s look at the following questions that would compel you to wait and think about the “Purpose” of sending such B2B emails: 

Thursday, August 1, 2013

# Fail – Moment When Hashtags Loses Demeanor

Hashtags was one of the docile feature that might not have been flashy discoveries of the social media age but captured Twitter’s original calling card making a reputable mark. Easy to use and essential, hashtags have been essential the way users find, use and share information converting it as not only an important part of Twitter but other social networks like Facebook and Google+ etc.

Hashtags Presence

Hashtags presence can be judged back from Twitter that when used correctly can help introduce your brand and content to a new league of followers, customers and fans. Over the years several brands have accepted the same trending hashtag and created some of their own masterpiece to benefit from the increased attention and exposure. However there are some, who did not have had the not best of experience, so here we are mentioning the cases for reference while determining what actually went wrong: