Wednesday, September 12, 2012

5 Elements to Judge a Great Content Writer

Getting a good content writer is not very easy. Writers are not those who just write, instead, they should be creative and at the same time they should be passionate about their thoughts. While choosing a content marketer; there are some of the important criteria where you need to magnify your selection procedure to select a right candidate.

The following are some of those important factors that should be taken into notice while selecting a right candidate.

1. Look for good personal chemistry

While choosing a content writer some of the questions that you need to ask yourself; are they going to be a pleasure to work with? Are they capable of capturing your spirit or your company’s essence? Are they curious and intelligent? Are they open and inspired? By getting this answer you can easily judge the person personality, and then make a final call.

2. Find out where their passions lie

Content writer without passion is just incomplete. He should have quality of a story teller who can passionately indulge with your company and hence he can write some outstanding contents or descriptions about your company.

3. Find a strategic marketing thinker

Work with a content partner who understands the overarching marketing and messaging strategies of your company, and understands how important this is to everything you are trying to achieve as a business. The ultimate goal is to have this messaging subtly wrapped into all content developed

4. Look for a proactive professional

Content writers are highly skilled and professionalism should be there. You need someone with great ideas, who are familiar with — and can develop stories around — the emerging issues in your industry. The best sign you’ve found a great writing partner? The very first time you meet, he or she will come up with a bunch of great ideas for stories — and this is before being briefed about your business and goals care of.

5. Watch out for “yes” people

If you want something amazing and creative then allow your writers to apply their own mind. Don’t go for those who just nodding their heads on your decision and plans. Content writers should take the challenge and present something innovative that will take you a step ahead.

Thursday, September 6, 2012

4 Convincing Reasons: Invest In The .mobi TLD!

With the introduction of scores of relatively cheap Android devices, the smart phone market is seeing massive growth all over the world. But .mobi is still the only top-level domain for mobile devices. That alone should be enough to convince you to acquire a .mobi TLD for your mobile website. However, if you still need a little prodding, feel free to read on.

1. You get white listed – It takes a lot to create a mobile site that’s both functional and attractive. And you most certainly don’t want to squander those resources by having your site render improperly. With a .mobi site, network-level transcoders automatically white list your site, ensuring that it renders the way you designed it to.

2. Your SEO rankings go up – Internet zone files allow you to register a separate entry for .mobi domain names. That means your mobile site gets crawled much faster and consequently will rank higher on SERPs; always a good thing.

3. You have industry support – Some of the largest and most influential web entities are behind the creation and proliferation of the .mobi TLD. These include Google, Microsoft, Nokia, Samsung, Ericsson, Vodafone and T-Mobile to name a few. When you register a .mobi name, you gain an infrastructural base supported by the leading players on the web.

4. You invest in standardization – .mobi is a trustmark that has been developed solely to create a standardized and enhanced user experience as far as mobile internet is concerned. The .mobi tag is also perhaps the easiest way to differentiate between a regular website and a site that is created solely for the mobile user. This gives users the freedom to visit your mobile site (for quick and easy service) or your main company website (for harder to access but more extensive information) and can work wonders for your traffic in-flow.