Sunday, December 30, 2012

New Age Brand Promotion: Start Thinking Beyond Facebook!!

Without any doubt brand marketers for long have benefited from the customized features of Facebook. But Facebook is slowly rearranging its statistics that would require brands to pay for the exposure to their followers via promoted posts. So when the era of free posting is nearing its end, how can brand start thinking beyond Facebook? 

Small talks have begun in the marketing world regarding Facebook turning costlier and heavy on small business marketers’ pockets. So it’s time to move beyond Facebook and try out certain new age brand promotion techniques:

1. Create – Community of loyal customers:
Start activating your brand advocates. If someone likes your page does not mean that you can build a successful online community of loyal followers. Take online relationships to next level so that your viewers not only post positive reviews about your business on third party review sites but do so without any incentives.

Thursday, December 27, 2012

Be A Top Influencer: Adopt Top 5 Social Media Management Tools

Being influential is not just another term, it’s the term. With large choices of social media tools available at hand; people often tend to get lost and lag behind at being omnipresent.

To put an end to the worries, I have listed top five social media management tools to manage your social networking sites and be at top in networking, customer engagement and post deal value generation.

The Tools (Apps):

1.      ScoopIt
What is itScoopIt helps to distribute your content in a way that shows the breadth of your interest and knowledge.
Purpose it servesIt helps to gather curate content from online resources and categorize it under different topics and themes.

Sunday, December 23, 2012

Changing Times: Changing Storylines!!

And you thought it was sheer luck. Businesses all across the world have recognized the importance of brand story for a successful marketing campaign. Internet has snatched the unconquerable throne of Television, an old girlfriend of larger organizations for telling their brand stories and promote. Social media and online video have helped revolutionize the medium and made possible for mass companies to spread their brand stories.

Changing times, changing format!!

Most of the early brand story telling resembled old school format of characters, plot, conflict and resolution. But with changing form of consumers, increased competition and intense price wars, the formula have changed too. Current brand’s story telling has evolved and showcases the emergence of advertising, earned media, videos, e-newsletter, Pinterest, Instagram, Facebook, Twitter, blogging. Whoa some list!!

Wednesday, December 19, 2012

Trends To Look For: Mapping SEO Campaign Success

You have made all the initial preparation, have a proper plan in place, implemented each and every aspect and are now eager to measure the success of your SEO. Well to begin, SEO is a long term process. It takes considerable time to see the results of your efforts. However if you keep these three things in proper place, you have done a good job:

·         Building proper links.
·         Regularly building the links
·         Active in all social media channels

Why is it difficult?
Measuring SEO success in white or grey is not possible as there are so many ingredients that works in and around your SEO that it becomes impossible to say what boosts up or pulls it down.

However we have compiled few factors that can explain if your SEO is set on the right direction:

Wednesday, December 5, 2012

Beep Beep!! It’s Your Email Calling!!!

Whether it is a fancy ringtone or a mere vibration, a call jiggles up your mind and your hand involuntarily reaches out for it. Such is the mobile mania!!

In today’s fast paced business where you are required to stay active 24*7, mobile qualifies to be the most trusted business device.  According to a survey from Litmus:
- more email is now read on mobile (36%)
- on a desktop (33%)
- via mail (31%)

And this trend is going to continue over 2016 when it is predicted that 730 million accounts will be accessed from mobile devices.

Lot many emails are looked through and accessed through mobile phones and your customers and prospects are all part of the go. So as a marketer it is imperative that your email marketing correspondence can be easily viewed in every type of device.

Monday, December 3, 2012

10 Effective Tweet Strategy For Branding

A new study from Buddy Media reflects an interesting fact that “Most of the brands are missing on big opportunities to engage with customers on Twitter, by tweeting at the wrong time or by the wrong way”. Most of the twitter branding tactics are repetitive and does not show any inventiveness in its application. 

A close study revealed the top user engagement for the 320 brands on Twitter between December 2011 and February 2012, how successful where they to receive @replies and retweets. Exc ept for certain exception, the results were generally disappointing.

Follow these 10 best practices and proven tweet tactics for effective branding over Twitter:

1. Tweet during the weekend:
Only 19% brands post on weekends where Twitter engagement rates are 17% higher on Saturday and Sunday vs weekday. Utilize this opportunity effectively for your branding.

2. Best days to tweet for branding – industry wise:
Entertainment: Tweet On Sunday and Monday

Publishing: Tweet on Sunday
Clothing and Fashion: Tweet on Saturday and Sunday
Sports: Tweet on weekends.

3. Tweet during maximum brand engagement:
Tweet during busy hours (8am to 7 pm) receive 30% more engagement when most of the marketers were busy promoting company brand.

4. Use different social networks:
Where tweets are replaceable by newer posts, use Facebook where most of the post remains top of the user’s news feed using EdgeRank scores.

5.Schedule your tweets:
Your tweet schedule should be planned according to the day when they perform best. Keep in mind to not overdo it as an inverse relationship exists between tweet frequency and engagement.

6. Post short tweets:
Tweets that are less than 100 characters receive 17% higher engagement than longer tweets.

7. Add links to your tweets:
Tweets that has links are retweeted 86% more than tweets that doesnot have any links.

8. Use Hashtags:
Hashtags are a popular way to identify themes or topics in a tweet. Tweets with hashtags receive twice the engagement but only 24% of tweets has them. Always keep in mind to not overdo it.

9. Tweet images:
Though image in Twitter doesnot pop up instantly like Facebook, but Tweets with image links like (yfrog, instagram, twitpic) have engagement rates 200% more as compared to to those who doesnot.

10. Ask for retweets:
Ask people to retweets. Tweets that specifically ask “followers” to retweet are retweeted 12 times more than those who do not. But less than1% of brand actually implement them.

So can you find any more tweety ideas that you can come up with? Just share with us..

Wednesday, November 28, 2012

6 Sales Lessons Inspired From Presidential Election

Without stating any political comment, let’s start by visualising this year’s presidential election through the prism of strategies inspiring sales people and small business owners. All elections can be summed up as lessons learnt from sales and marketing campaign, from their huge expenditure over visuals on air or word of mouth on the ground.

Even this election, both the leaders propagated sales and marketing activities that are applicable to the wider business world. So, let us discuss what lessons were primarily inspired:
  1. Spending billions will not make your brand popular: Huge budget, lavish advertisements will not inspire voters to switch sides. Target individuals rather than dozens in population and develop messages that are new, fresh and informative for confirmed sales.
  2. Donot lose your temper or you will lose the argument: Keep all your powerful emotions under control. The most important rule of negotiation in sales is “never to lose temper” and for successful sales pitch “don’t take it personally”. 
  3. Do not rename yourself as “CEO”: This presidential election renaming you as a CEO is a big no no. After all the downsizing, rightsizing, off shoring and outsourcing, the trust on the label of CEO does not fly with everybody.
  4. Selling is different than installing: Donot promise something that you cannot deliver. Romney’s economic plan in this presidential election looked good on a long term basis, but it no way provided any immediate remedy for the current socio-politico-economic problems.
  5. Leaps of years are required to change brand image: Mitt Romney, changed his brand image to severe conservative and for general election to a pragmatist again. But until there is a major change happening in the product itself, different brand image will take years to evolve.
  6. Preaching people as product does not create additional customers: It seems the approach of politics as a religious preaching where a simple procedure can convert a non-believer to a believer. Such practices within politics annoy people more than actually convert.
Always trust he numbers spend proper time prospecting, focus on your deliverability and spare a little amount for hope for the perfect Sales dish. All inspired from presidential election 2012. 

Monday, November 26, 2012

10 Easy Tips To Increase Your Facebook Fan Engagement

Facebook marketing is not only about what you say, it’s also about when you say and how you say it. Facebook’s new timeline that rolled out earlier this year created immense opportunities for marketers to engage with their fans. 

Marketers have played with different design elements like cover images, private messages, and pinned posts, but they still do not have a proper understanding of how to optimize and engage with your fans.

According to study from Social Media Examiner, Likes (79% of all interactions), comments (15%) and shares (6%) and each of them can provide excellent opportunity for engaging with your fans. So let us discuss 10 easy tips to increase fan engagement in Facebook:
  1. When to post: Best time to post on Facebook is during the non-busy hours of 8pm to 7am..
  2. Best day to post: Research has shown that on Wednesday and Sunday, the engagement level is 8% higher, comparatively to any other weekday.
  3. Frequency of post: In Facebook, quality matters not quantity. One or two brand posts receive 32% higher “Likes” rate and 73% comment rates compared to 3 posts a day.
  4. Effective post schedule: You can achieve maximum fan engagement by posting one to four times that produces 71% more fan engagement than posting more than 6 times in a week.
  5. Length of posts: Wall posts having 80 characters and less receive 66% higher fan engagement. Extreme concise post between one and 40 characters generate highest user engagement.
  6. Post Content: Post content that of a question, as this type of post generates more than double the amount of Comments as “non-question posts”.
  7. Design of posts: One of the most understated Post techniques, that is, the fill in the blank strategy, is one of the most engaging. It generates 9 times higher than other post strategies.
  8. Keyword for offers: Analysing the top ten keywords for user engagement shows the following data, ad featuring “$ off” receives 55% more user engagement and “coupon” receives 39% more attention and hence increased fan engagement.
  9. Coupon Offers: Offer tangible cash discounts, the data indicate that “$ off” offers generate twice the engagement of “% off” offers for the retail industry.
  10. Keep it simple:  Make it interesting and still simple. Include videos, images, exciting content. Research has shown that posts containing only words receive 94% higher engagement than average.

So, more or less a combination of these factors can generate huge Facebook engagement for users. Any additions from your end?

Tuesday, November 20, 2012

Pinterest: The New Favourite Of Email Marketers

So, have you heard about Pinterest?  And if you are like one of those curious email marketers who keep on trying everything new, you would just love it. In simple words, Pinterest is a self-described “online pinboard” or a social bookmarking site where you can tag content and share it with other people. Facebook and Twitter is already ruling the online social media space.

So what different Pinterest has to offer? It offers users to create virtual pinboards and pin digital content they find interesting in a much organized and sleek way.To help these marketers leverage Pinterest to its fullest potential for their email marketing efforts, follow these 5 simple steps:

Boost Your ROI Using Direct Mail

Want to get the attention of your B2B prospects? Just follow the right, old fashioned way of direct mail. Direct mail advertising can include postcard, brochure or sales letter that goes out regularly to a mail list of customers in your database. In this regard, good timing, quick action and a personal touch can together generate unbelievable ROI on a direct mail campaign.
But if you are wondering how to best incorporate your direct mail into a B2B campaign, just follow the below mentioned tips:

5 important elements for Content Marketing Success

Content Marketing is a hot topic these days, and businesses are finding great success using it both offline and online. A study conducted by B2B marketing identified content marketing (51%) as being the most important tool for generating leads, outscoring brand awareness (38%), thought leadership (34%) and sales (29%). However, majority of business houses do not have the expertise to drive content marketing into long-term, sustainable and organic growth.

Kick Start Your Year End Celebration With The Festive Sale Of eSalesData, 15% DISCOUNT ON PURCHASE OF $5000 AND ABOVE

The world renowned mailing list vendor, eSalesData, returns with an exciting offer that would surely blow your mind away. Enjoy 15% discount on all purchases made above $5000 and above. Offer valid from 22nd November till 31st December 2012. 
We love to be a part of people’s merriment. As the festivities come round the corner, it is essential that marketers take a step ahead and make the most of the holiday season sale. An anonymous decision of dedicating this offer was to share our gratitude to customers on behalf of Thanksgiving Day and celebrating the tradition of a Christmas gift”, said Mark Stevens, senior Marketing manager with eSalesData.

Monday, November 19, 2012

Plan And Start: Your Online Community Plan

Looking to build an online community? Do not start blank. Research shows that many community development plans were either impractical, irrelevant or do not exist. It is extremely important to have a plan before embarking on a community plan.

Today, let us discuss few pointers that should be kept in mind while making your online community plan:

Tuesday, November 6, 2012

Importance Of Earned Media And Its Impact On SEO

Earned media is a kind of marketing that you have to work hard to earn. Out of the three media types paid, earned and owned – earned media is considered as the holy-grail as it fulfills the dream of creating authentic social proof for your brand. Going by the figures, 68% of Facebook users intent to buy on an earned media recommendationEarned media is also called as user generated content because it is created from Facebook likes, comments and shares, repins on Pininterest, retweets, and links to your site, customer testimonials and so on. 

Monday, October 29, 2012

Top Five Leads Conversion Techniques For B2B Marketing

Sales leads are the most important aspect of any B2B business. With more and more consumers going online for research and to buy products, the internet has made lead generation easier than ever before. But generating leads are half the battle won; converting those leads into revenue requires a lot of effort in B2B marketing.

So we would discuss 5 effective lead conversion techniques to help you boost your sales figures for successful B2B marketing:

Thursday, October 18, 2012

Using B2B Social Media For Improving SEO

SEO and Social media is considered to be the best option for B2B marketing. As search patterns keeps on changing, giving more value to social search, it becomes more important than ever to create and integrated approach to social media to improve their SEO. In a recent study by GroupM and Comscore 1% of consumers were led to a purchase via Social Media but 51% were channeled via search and 48% through a combination of search and social media. 

Monday, October 15, 2012


Twitter has eased out most of the B2B marketing campaign, as it seems the most easy platform to jump right in without a plan. Many B2B marketing campaigners have exhibited skepticism while using Twitter.
The best remedy is, instead of focusing Twitter as a promotional mouthpiece, try and consider this as a communication tool which provides support for one of the primary sources of high quality leads for the B2B organization: organic search engine traffic.  

Monday, October 8, 2012

Email Marketing Lists: An Essential Element Of Any B2B Firm

Everyday numerous businesses pour good amount of money into buying email lists. B2B Email marketing, like any other communication channel, has its own pros and cons. knowing how to use it and where to use it, can decide it as a waste of money or a successful marketing tool.  Today we would be discussing how buying B2B Email marketing lists works, what should be kept in your mind while buying them and the best possible way to use Email marketing. 

Wednesday, September 12, 2012

5 Elements to Judge a Great Content Writer

Getting a good content writer is not very easy. Writers are not those who just write, instead, they should be creative and at the same time they should be passionate about their thoughts. While choosing a content marketer; there are some of the important criteria where you need to magnify your selection procedure to select a right candidate.

The following are some of those important factors that should be taken into notice while selecting a right candidate.

1. Look for good personal chemistry

While choosing a content writer some of the questions that you need to ask yourself; are they going to be a pleasure to work with? Are they capable of capturing your spirit or your company’s essence? Are they curious and intelligent? Are they open and inspired? By getting this answer you can easily judge the person personality, and then make a final call.

2. Find out where their passions lie

Content writer without passion is just incomplete. He should have quality of a story teller who can passionately indulge with your company and hence he can write some outstanding contents or descriptions about your company.

3. Find a strategic marketing thinker

Work with a content partner who understands the overarching marketing and messaging strategies of your company, and understands how important this is to everything you are trying to achieve as a business. The ultimate goal is to have this messaging subtly wrapped into all content developed

4. Look for a proactive professional

Content writers are highly skilled and professionalism should be there. You need someone with great ideas, who are familiar with — and can develop stories around — the emerging issues in your industry. The best sign you’ve found a great writing partner? The very first time you meet, he or she will come up with a bunch of great ideas for stories — and this is before being briefed about your business and goals care of.

5. Watch out for “yes” people

If you want something amazing and creative then allow your writers to apply their own mind. Don’t go for those who just nodding their heads on your decision and plans. Content writers should take the challenge and present something innovative that will take you a step ahead.

Thursday, September 6, 2012

4 Convincing Reasons: Invest In The .mobi TLD!

With the introduction of scores of relatively cheap Android devices, the smart phone market is seeing massive growth all over the world. But .mobi is still the only top-level domain for mobile devices. That alone should be enough to convince you to acquire a .mobi TLD for your mobile website. However, if you still need a little prodding, feel free to read on.

1. You get white listed – It takes a lot to create a mobile site that’s both functional and attractive. And you most certainly don’t want to squander those resources by having your site render improperly. With a .mobi site, network-level transcoders automatically white list your site, ensuring that it renders the way you designed it to.

2. Your SEO rankings go up – Internet zone files allow you to register a separate entry for .mobi domain names. That means your mobile site gets crawled much faster and consequently will rank higher on SERPs; always a good thing.

3. You have industry support – Some of the largest and most influential web entities are behind the creation and proliferation of the .mobi TLD. These include Google, Microsoft, Nokia, Samsung, Ericsson, Vodafone and T-Mobile to name a few. When you register a .mobi name, you gain an infrastructural base supported by the leading players on the web.

4. You invest in standardization – .mobi is a trustmark that has been developed solely to create a standardized and enhanced user experience as far as mobile internet is concerned. The .mobi tag is also perhaps the easiest way to differentiate between a regular website and a site that is created solely for the mobile user. This gives users the freedom to visit your mobile site (for quick and easy service) or your main company website (for harder to access but more extensive information) and can work wonders for your traffic in-flow.

Thursday, August 30, 2012

3 Tips: Succeed Buying Mailing list

Few weeks ago I wrote on how to fail at buying list, now, I have come up with how to succeed at buying lists. After all, buying business lists are an essential part of how some companies and businesses keep their sales pipelines filled with business contacts and B2B leads. So, here are the tips to succeeding in buying lists.

1. Running After Price

Just focusing on the price might not give you the best lists. In most of the cases, business owners prefer to buy mailing list from a list provider that has high price. But, just because one list vendor sells the same list at a cheaper price doesn’t mean that it has lesser quality than the more expensive alternative. In fact it could be a better buy than the more expensive one. So, when picking and buying lists don’t just focus on prices.

2. Privacy-compliance

You really don’t want to be on the receiving end of legal matters when doing business. For example, you buy a telemarketing list and end up calling a prospect that is on the DNC (do not call) roster, and well, things may take a turn for the worst. This can result from accidentally buying lists that have not been properly cleansed for such leads, and of course lists that have not been made in accordance to privacy-compliance rules. So if you want to succeed in buying lists, keep a keen watch on such things.

3. Buy Required Lists

Be selective according to your business requirements, for example, if you are into telemarketing campaign then you need to purchase telemarketing lists, instead of any other lists like direct mailing lists and email lists. Buy only the lists you need for specific campaigns in order to get your money’s worth and get better results by using lists that were made for their intended purposes.

So, these were three tips to succeed your buying lists. Bu8ying lists from other vendors is an appreciated practice but that should be followed certain principles that I have mentioned above. These tips to buying lists should help you when you want to get your money’s worth when you purchase lists for your company.

Thursday, August 23, 2012

17 Tweety Tips: Empower Your Business Relationships

Everybody knows that Twitter is an excellent way to meet and connect with businesses and prospects all over the place. Plus, it makes for an excellent platform to promote and strengthen your brand equity. But if you are struggling with making twitter work for you, here are the tips that I guarantee you will gain a better idea of what to do and not.

1. Choose carefully when building followers and when following. Make it a point to connect with prospects and with people who are connected to prospects.

2. Maintain a strong sense of etiquette without being too formal. Stay away from defamation, flaming and spam. Stick close to praise, acceptable humor and value-driven commentary.

3. You don’t only have to speak in corporate tones. Loosen up a little and inject some personality into your tweets from time to time. Fun things that happened at office, special occasions, trips to exotic places and popular industry incidents are good tweeting topics.

4. Tweet regularly and add value to your tweeting. If you don’t tweet a lot you’ll be drowned out by competitors who do.

5. When you receive a new follower, ensure that you send them a thank you tweet as soon as possible. Don’t automate this process. Instead, personalize it. Check their profile out and include interesting details in your message to them.

6. Tweet to the media and try to grab their attention. Successfully doing this will strengthen your brand equity in the eyes of your fellow tweeters.

7. Retweet your followers’ tweets when you share interests or pursue similar goals. They will appreciate the attention and you will receive good karma. Follow them back for bonus karma.

8. Use twitter tools. There are so very many applications that can help you out that you’ll have your hands full trying to figure them out. A good idea is to figure what your goals are and how you intend to achieve them. You can then match tools to specific actions that you need to undertake.

9. Twitter takes time to generate results. Don’t be daunted by the lack of spectacular success early on.

10. Don’t sell stuff on twitter. It’s true that it makes an excellent sales portal, but if you aren’t a big brand wouldn’t suggest leading with a pitch.

11. Establishing a tweet style or theme is great for branding and, if done regularly and attractively, could have the potential to develop into an internet meme. But remember to break it up and include humorous elements from time to time.

12. Place important contacts on a twitter list with a snazzy title and let them know that they’re on there. Think “The Entrepreneurial Elite” as opposed to “SME Executives”.

13. Tweet twice in the morning, tweet twice at night. You may have great content but if only tweet once, chances are you aren’t drawing enough attention to it.

14. Actively search for content or media that concern your followers and tweet it to them. Also send them interesting stuff about YOU.

15. Twitter has the ability to eat up large chunks of your day so set a daily tweeting time quota and stick to it.

16. Subscribe to company blogs and comment on the posts. Make sure you read the post and contribute to or a start a relevant and meaningful discussion. Don’t spam them with your links. Tweet about their posts too.

17. Connect with followers on other social media and tweet about their activity there.

And that’s about it! If you’ve got any suggestions or would like to add a few tips of your own, leave a comment, start a discussion, go wild! Until then, happy tweeting!

Thursday, August 9, 2012

Illustrate the Steps Before Sending Mail

After all the precautions and safety measures still most of the business owners suffer the heat of spam. They usually wonder why this happens after all the initiatives. Forget about big business owners, the small business owners are more affected by the term “Spam”.

So, why this is happening? It’s better to understand how these spam filters work and how they detect your mail as they are getting into spam folders instead of inbox. Even the software that the business uses they also find difficult to send the email to the inbox.

Every Email Service Provider (ESP) provider including Constant Contact, iContact and AWeber all face the challenge of getting their users’ messages to the inbox. While the ESP maintains the bulk of the responsibility in getting messages there, content of the emails are crucial to consistently have the message hit the inbox, not the spam folder.

Illustrated below, I explain the levels of spam filtering that take place with each message.

1. ISP Filter:

The first step is to check the major sources of spam and reject offending messages. This would be around 75% work for anti-spam operations. This includes checking for Email Relays, IP reputation, Authentication (Phishing), botnets and simply accepts or denies a sender from proceeding to send their email. When mail is rejected here, a bounce is sent to the sender for later handling.

2. Content Filter:

The next step is to filter the content. This handles about 20% of anti spam operations. The practice is done to check that doesn’t meet their standards, such as malicious attachments, spammy words and even the finger print of the email itself. When mail is rejected here, it’s silent and often the user doesn’t know. Some ISPs may bounce the message back with details, but not always.

3. Personal Filter:

Finally, the Personal Filter is the filter that happens when the recipient’s email software filters the messages on its criteria. These handle about 5% of anti-spam operations. Depending on the email service, the ISP may offer this through a web-based interface or in the case of Outlook, it’s running with the email client. These filters honor any request by the recipient. When mail is rejected here, it’s silent and often the user doesn’t know until they specifically look for the message.

These were the steps that spam filter carries for its process. one thing you can do is asking your recipients to add you in their address book so that next time when you send message it goes to their inbox. by this you can interact with your recipients quiet often and that also avoiding the spam.

Friday, July 27, 2012

Being Spammer: 29 Ways to Avoid

I have been said so many times that the email marketing is not that easy, as there is every chance to end on a spamming note. Most of email marketers have complains that their emails have been landing on spam folder instead of inbox. So what are the reasons, after a thorough research and study, here, I have mentioned 29 reasons for which you are suffering the suspect of “Being Spammer.”

Thursday, July 19, 2012

5 Effects That Every Small Business Should Know About Branding

Branding- wheather you want it or not believe me you already have it, if you have stepped into the world of business. Many start ups think that they can skip the branding for later, till they figure what they really want to known as. But, I suggest you create a brand for yourself, before you get branded something you really don’t want to be known as.
A powerful brand that's aimed right at your ideal client or customer can stop them in their tracks and talk them to stick around; whereas a lame brand gets ignored and forgotten quickly when there are millions of others who are tempting with links to click on.

Monday, July 16, 2012

4 Requisite Success Tips For The New Web Marketers

Today online marketers have an eclectic choice of social media and other online techniques to market their product and services. Though they are costly but the results they yield can be very fruitful and add on to the business value of the company.
But because there are so many diverse options and everybody in on the internet following these various online techniques, the competition has also been rising; success metrics and economics can change quarterly depending upon customer adoption curves.

Thursday, July 12, 2012

A To Z On How To Get Your Email right: 9 Necessary Tips

Have you ever tried reading all the emails in lying in your Junk/spam folder? Have you ever wondered why do those emails come under the category of Spam? Well, I am sure you don’t want that to happen to your emails, the emails you write expecting the receiver to read but instead it gets tagged a spam.
Electronic communication is the foremost tool of communication and business in today’s scenario. It is very important to know how to write a well scripted, professional email, similar to how necessary it is to know proper written and spoken English.
For this very reason, many e-mails containing important information are overlooked because of an inappropriate subject line, an unfriendly acknowledgement, or dull, rambling paragraphs, among other things. When important e-mails are missed, miscommunication follows and business or productivity suffers.

Tuesday, July 10, 2012

Must know Your Target: 3 Basic Tips

When you are planning a business or want to revamp it, you have to take many factors into consideration and most importantly you will have to know and understand your target audience, because understanding your target customers' demographics helps you to determine exactly what your products or services will be, and what kind of customer service tactics will work best.

Thursday, July 5, 2012

7 Terrific Free Mobile Apps for the Business Professionals

Smartphone’s the name itself says it all, yes with the discovery of Smartphone’s and other similar gadgets like I pad, notebook, etc. you can get all the information’s and tasks in just a touch!
Smartphone’s and their uses are immense, from sharing to downloading you can do everything with the help of the various features that this technology boon offers you .Business management get easier as you can carry your work anywhere and everywhere in this compact, sophisticated, user friendly device.

Monday, July 2, 2012

3 Helluva Secrets Of The Email Scammers

Many types of fraud exist but just as anything else, even for the scammers, email is a more economical and effective method for distributing fraudulent messages to potential customers.

According to the US Secret Service, hundreds of millions of dollars are lost annually and the losses continue to escalate.

When you actually look at these fraud messages you would see that there are no company name, no website mentioned, no street address or phone number have been mentioned. Just an email from an email address saying that “they want to hire you”, or telling you that you have won some lump sum amount of money. You would have to be both naive and desperate to believe, for a moment, that this is legitimate.

Friday, June 29, 2012

B2B-Website Needs To Be More Social

We all know that the phenomenon of Internet has changed today. The way people use the web, is also modified to some extent. So, when the web and their users are changing, the B2B websites have to make some strategies or you can say changes to get closer to their near and dear users. It’s important to adjust your strategy to match the way people are using the web.

Wednesday, June 27, 2012

5 Reasons: Not Generating Leads from Social Media

It’s been pretty long time that I haven’t discussed about the actions regarding the term “generate leads.” Well I know, it sounds very weird but the trend is like that only. Okay, let me ask whether you are getting satisfying leads or not! I hope that you have been generating the numbers, but there will be many who are just scratching their heads.
It would not be new to say that Social Media is a great inbound marketing tool that allows businesses and marketing teams to interact with prospects, cater to customers, promote their content, and yes, “generate leads.”

Thursday, June 7, 2012

Organic Traffic: The Motor Engine of any Search Engines

For some, Organic Traffic is the bread and butter of PPC and Affiliate advertising income. The landing pages of Organic Traffic provide an opportunity for bloggers to make some decent money. The general idea behind organic traffic is to optimize your website so it’s friendly to search engine bots which allows your website to be properly indexed from Google and other major search engines.
The best thing about organic traffic is it’s free and doesn’t take much work to get it flowing. With the proper keywords and SEO you should see organic traffic flowing into your websites or blogs in no time. One of the coolest thing is when you are cached it takes a lot of work to get a better ranking then you for those keywords!