Sunday, December 30, 2012
Thursday, December 27, 2012
Sunday, December 23, 2012
Wednesday, December 19, 2012
Wednesday, December 5, 2012
- more email is now read on mobile (36%)
- on a desktop (33%)
- via mail (31%)
Monday, December 3, 2012
Wednesday, November 28, 2012
- Spending billions will not make your brand popular: Huge budget, lavish advertisements will not inspire voters to switch sides. Target individuals rather than dozens in population and develop messages that are new, fresh and informative for confirmed sales.
- Donot lose your temper or you will lose the argument: Keep all your powerful emotions under control. The most important rule of negotiation in sales is “never to lose temper” and for successful sales pitch “don’t take it personally”.
- Do not rename yourself as “CEO”: This presidential election renaming you as a CEO is a big no no. After all the downsizing, rightsizing, off shoring and outsourcing, the trust on the label of CEO does not fly with everybody.
- Selling is different than installing: Donot promise something that you cannot deliver. Romney’s economic plan in this presidential election looked good on a long term basis, but it no way provided any immediate remedy for the current socio-politico-economic problems.
- Leaps of years are required to change brand image: Mitt Romney, changed his brand image to severe conservative and for general election to a pragmatist again. But until there is a major change happening in the product itself, different brand image will take years to evolve.
- Preaching people as product does not create additional customers: It seems the approach of politics as a religious preaching where a simple procedure can convert a non-believer to a believer. Such practices within politics annoy people more than actually convert.
Monday, November 26, 2012
- When to post: Best time to post on Facebook is during the non-busy hours of 8pm to 7am..
- Best day to post: Research has shown that on Wednesday and Sunday, the engagement level is 8% higher, comparatively to any other weekday.
- Frequency of post: In Facebook, quality matters not quantity. One or two brand posts receive 32% higher “Likes” rate and 73% comment rates compared to 3 posts a day.
- Effective post schedule: You can achieve maximum fan engagement by posting one to four times that produces 71% more fan engagement than posting more than 6 times in a week.
- Length of posts: Wall posts having 80 characters and less receive 66% higher fan engagement. Extreme concise post between one and 40 characters generate highest user engagement.
- Post Content: Post content that of a question, as this type of post generates more than double the amount of Comments as “non-question posts”.
- Design of posts: One of the most understated Post techniques, that is, the fill in the blank strategy, is one of the most engaging. It generates 9 times higher than other post strategies.
- Keyword for offers: Analysing the top ten keywords for user engagement shows the following data, ad featuring “$ off” receives 55% more user engagement and “coupon” receives 39% more attention and hence increased fan engagement.
- Coupon Offers: Offer tangible cash discounts, the data indicate that “$ off” offers generate twice the engagement of “% off” offers for the retail industry.
- Keep it simple: Make it interesting and still simple. Include videos, images, exciting content. Research has shown that posts containing only words receive 94% higher engagement than average.
Tuesday, November 20, 2012
Kick Start Your Year End Celebration With The Festive Sale Of eSalesData, 15% DISCOUNT ON PURCHASE OF $5000 AND ABOVE
Monday, November 19, 2012
Tuesday, November 6, 2012
Monday, October 29, 2012
Thursday, October 18, 2012
Monday, October 15, 2012
The best remedy is, instead of focusing Twitter as a promotional mouthpiece, try and consider this as a communication tool which provides support for one of the primary sources of high quality leads for the B2B organization: organic search engine traffic.
Monday, October 8, 2012
Wednesday, September 12, 2012
Getting a good content writer is not very easy. Writers are not those who just write, instead, they should be creative and at the same time they should be passionate about their thoughts. While choosing a content marketer; there are some of the important criteria where you need to magnify your selection procedure to select a right candidate.
The following are some of those important factors that should be taken into notice while selecting a right candidate.
1. Look for good personal chemistry
While choosing a content writer some of the questions that you need to ask yourself; are they going to be a pleasure to work with? Are they capable of capturing your spirit or your company’s essence? Are they curious and intelligent? Are they open and inspired? By getting this answer you can easily judge the person personality, and then make a final call.
2. Find out where their passions lie
Content writer without passion is just incomplete. He should have quality of a story teller who can passionately indulge with your company and hence he can write some outstanding contents or descriptions about your company.
3. Find a strategic marketing thinker
Work with a content partner who understands the overarching marketing and messaging strategies of your company, and understands how important this is to everything you are trying to achieve as a business. The ultimate goal is to have this messaging subtly wrapped into all content developed
4. Look for a proactive professional
Content writers are highly skilled and professionalism should be there. You need someone with great ideas, who are familiar with — and can develop stories around — the emerging issues in your industry. The best sign you’ve found a great writing partner? The very first time you meet, he or she will come up with a bunch of great ideas for stories — and this is before being briefed about your business and goals care of.
5. Watch out for “yes” people
If you want something amazing and creative then allow your writers to apply their own mind. Don’t go for those who just nodding their heads on your decision and plans. Content writers should take the challenge and present something innovative that will take you a step ahead.
Thursday, September 6, 2012
With the introduction of scores of relatively cheap Android devices, the smart phone market is seeing massive growth all over the world. But .mobi is still the only top-level domain for mobile devices. That alone should be enough to convince you to acquire a .mobi TLD for your mobile website. However, if you still need a little prodding, feel free to read on.
1. You get white listed – It takes a lot to create a mobile site that’s both functional and attractive. And you most certainly don’t want to squander those resources by having your site render improperly. With a .mobi site, network-level transcoders automatically white list your site, ensuring that it renders the way you designed it to.
2. Your SEO rankings go up – Internet zone files allow you to register a separate entry for .mobi domain names. That means your mobile site gets crawled much faster and consequently will rank higher on SERPs; always a good thing.
3. You have industry support – Some of the largest and most influential web entities are behind the creation and proliferation of the .mobi TLD. These include Google, Microsoft, Nokia, Samsung, Ericsson, Vodafone and T-Mobile to name a few. When you register a .mobi name, you gain an infrastructural base supported by the leading players on the web.
4. You invest in standardization – .mobi is a trustmark that has been developed solely to create a standardized and enhanced user experience as far as mobile internet is concerned. The .mobi tag is also perhaps the easiest way to differentiate between a regular website and a site that is created solely for the mobile user. This gives users the freedom to visit your mobile site (for quick and easy service) or your main company website (for harder to access but more extensive information) and can work wonders for your traffic in-flow.
Thursday, August 30, 2012
Few weeks ago I wrote on how to fail at buying list, now, I have come up with how to succeed at buying lists. After all, buying business lists are an essential part of how some companies and businesses keep their sales pipelines filled with business contacts and B2B leads. So, here are the tips to succeeding in buying lists.
1. Running After Price
Just focusing on the price might not give you the best lists. In most of the cases, business owners prefer to buy mailing list from a list provider that has high price. But, just because one list vendor sells the same list at a cheaper price doesn’t mean that it has lesser quality than the more expensive alternative. In fact it could be a better buy than the more expensive one. So, when picking and buying lists don’t just focus on prices.
You really don’t want to be on the receiving end of legal matters when doing business. For example, you buy a telemarketing list and end up calling a prospect that is on the DNC (do not call) roster, and well, things may take a turn for the worst. This can result from accidentally buying lists that have not been properly cleansed for such leads, and of course lists that have not been made in accordance to privacy-compliance rules. So if you want to succeed in buying lists, keep a keen watch on such things.
3. Buy Required Lists
Be selective according to your business requirements, for example, if you are into telemarketing campaign then you need to purchase telemarketing lists, instead of any other lists like direct mailing lists and email lists. Buy only the lists you need for specific campaigns in order to get your money’s worth and get better results by using lists that were made for their intended purposes.
So, these were three tips to succeed your buying lists. Bu8ying lists from other vendors is an appreciated practice but that should be followed certain principles that I have mentioned above. These tips to buying lists should help you when you want to get your money’s worth when you purchase lists for your company.
Thursday, August 23, 2012
Everybody knows that Twitter is an excellent way to meet and connect with businesses and prospects all over the place. Plus, it makes for an excellent platform to promote and strengthen your brand equity. But if you are struggling with making twitter work for you, here are the tips that I guarantee you will gain a better idea of what to do and not.
1. Choose carefully when building followers and when following. Make it a point to connect with prospects and with people who are connected to prospects.
2. Maintain a strong sense of etiquette without being too formal. Stay away from defamation, flaming and spam. Stick close to praise, acceptable humor and value-driven commentary.
3. You don’t only have to speak in corporate tones. Loosen up a little and inject some personality into your tweets from time to time. Fun things that happened at office, special occasions, trips to exotic places and popular industry incidents are good tweeting topics.
4. Tweet regularly and add value to your tweeting. If you don’t tweet a lot you’ll be drowned out by competitors who do.
5. When you receive a new follower, ensure that you send them a thank you tweet as soon as possible. Don’t automate this process. Instead, personalize it. Check their profile out and include interesting details in your message to them.
6. Tweet to the media and try to grab their attention. Successfully doing this will strengthen your brand equity in the eyes of your fellow tweeters.
7. Retweet your followers’ tweets when you share interests or pursue similar goals. They will appreciate the attention and you will receive good karma. Follow them back for bonus karma.
8. Use twitter tools. There are so very many applications that can help you out that you’ll have your hands full trying to figure them out. A good idea is to figure what your goals are and how you intend to achieve them. You can then match tools to specific actions that you need to undertake.
9. Twitter takes time to generate results. Don’t be daunted by the lack of spectacular success early on.
10. Don’t sell stuff on twitter. It’s true that it makes an excellent sales portal, but if you aren’t a big brand wouldn’t suggest leading with a pitch.
11. Establishing a tweet style or theme is great for branding and, if done regularly and attractively, could have the potential to develop into an internet meme. But remember to break it up and include humorous elements from time to time.
12. Place important contacts on a twitter list with a snazzy title and let them know that they’re on there. Think “The Entrepreneurial Elite” as opposed to “SME Executives”.
13. Tweet twice in the morning, tweet twice at night. You may have great content but if only tweet once, chances are you aren’t drawing enough attention to it.
14. Actively search for content or media that concern your followers and tweet it to them. Also send them interesting stuff about YOU.
15. Twitter has the ability to eat up large chunks of your day so set a daily tweeting time quota and stick to it.
16. Subscribe to company blogs and comment on the posts. Make sure you read the post and contribute to or a start a relevant and meaningful discussion. Don’t spam them with your links. Tweet about their posts too.
17. Connect with followers on other social media and tweet about their activity there.
And that’s about it! If you’ve got any suggestions or would like to add a few tips of your own, leave a comment, start a discussion, go wild! Until then, happy tweeting!
Thursday, August 9, 2012
After all the precautions and safety measures still most of the business owners suffer the heat of spam. They usually wonder why this happens after all the initiatives. Forget about big business owners, the small business owners are more affected by the term “Spam”.
So, why this is happening? It’s better to understand how these spam filters work and how they detect your mail as they are getting into spam folders instead of inbox. Even the software that the business uses they also find difficult to send the email to the inbox.
Every Email Service Provider (ESP) provider including Constant Contact, iContact and AWeber all face the challenge of getting their users’ messages to the inbox. While the ESP maintains the bulk of the responsibility in getting messages there, content of the emails are crucial to consistently have the message hit the inbox, not the spam folder.
Illustrated below, I explain the levels of spam filtering that take place with each message.
1. ISP Filter:
The first step is to check the major sources of spam and reject offending messages. This would be around 75% work for anti-spam operations. This includes checking for Email Relays, IP reputation, Authentication (Phishing), botnets and simply accepts or denies a sender from proceeding to send their email. When mail is rejected here, a bounce is sent to the sender for later handling.
2. Content Filter:
The next step is to filter the content. This handles about 20% of anti spam operations. The practice is done to check that doesn’t meet their standards, such as malicious attachments, spammy words and even the finger print of the email itself. When mail is rejected here, it’s silent and often the user doesn’t know. Some ISPs may bounce the message back with details, but not always.
3. Personal Filter:
Finally, the Personal Filter is the filter that happens when the recipient’s email software filters the messages on its criteria. These handle about 5% of anti-spam operations. Depending on the email service, the ISP may offer this through a web-based interface or in the case of Outlook, it’s running with the email client. These filters honor any request by the recipient. When mail is rejected here, it’s silent and often the user doesn’t know until they specifically look for the message.
These were the steps that spam filter carries for its process. one thing you can do is asking your recipients to add you in their address book so that next time when you send message it goes to their inbox. by this you can interact with your recipients quiet often and that also avoiding the spam.
Friday, July 27, 2012
Thursday, July 19, 2012
Monday, July 16, 2012
Thursday, July 12, 2012
Tuesday, July 10, 2012
Thursday, July 5, 2012
Monday, July 2, 2012
According to the US Secret Service, hundreds of millions of dollars are lost annually and the losses continue to escalate.
When you actually look at these fraud messages you would see that there are no company name, no website mentioned, no street address or phone number have been mentioned. Just an email from an email address saying that “they want to hire you”, or telling you that you have won some lump sum amount of money. You would have to be both naive and desperate to believe, for a moment, that this is legitimate.