Content Marketing is a hot topic these days, and businesses are finding great success using it both offline and online. A study conducted by B2B marketing identified content marketing (51%) as being the most important tool for generating leads, outscoring brand awareness (38%), thought leadership (34%) and sales (29%). However, majority of business houses do not have the expertise to drive content marketing into long-term, sustainable and organic growth.
So let us focus on the 5 important elements that the marketers should have, on their journey to content marketing success:
1. Do proper segmenting
Considering content marketing as any other form marketing, do proper segmenting within the diverse group of people and develop brand messages, communications and content to engage them.
2. Maintain your focus
Try to identify your specific goals for each piece of content that you write, or you would only accomplish anything significant. You would not be able to attract right audience if you are unaware why you are publishing or sharing each piece of content.
3. Content worthy to be shared
All your content should be meaningful, useful and interesting. High quality content trump over a lot of low quality clutter, therefore make sure your content is share worthy.
4. Integrate content with business marketing plan
There is perhaps no better way to excite customers than through an integrated marketing plan that includes both online and offline content marketing as a driver of conversations, sharing and powerful word of mouth and brand loyalty.
5. Content should include consistent branding
Implement three easy steps of brand building which are: be consistent, be persistent and exercise restraint, for long lasting brand loyalty.
So are you using five essential elements in your marketing mix? If not, then start as soon as possible to turn your efforts into content marketing success.