Thursday, May 30, 2013

Strategy –Premise for Social Media Success

So everyone wants to get into social media, many already have and others are clueless about it. What makes social media a goliath medium for small business entrepreneurs is that they fear to invest huge amount of time (without strategy) and waiting for desirable results. So have you any idea how social media success looks like? Think about it (it’s not about having one million followers.

Want to make Big – Stop Saying Start Listening
Well it does more good to understand what people actually want to listen. And if you are looking a direction for formulating a superstar strategy, well here’s how you can get started:

Thursday, May 23, 2013

LinkedIn Marketing – Explore Interlinked B2B Strategies

LinkedIn marketing continues to create more and more stir as more and more businesses, especially B2B businesses realize the importance and value of creating a comprehensive strategy for one of the largest social networks. Well I must say it’s not an easy task whatsoever. For different channels require different competencies from marketers to master the tricks and divulge traffic.

Studying across different marketing journals, I have come up with 7 excellent strategies where you can interlink LinkedIn marketing to B2B strategies:

Thursday, May 16, 2013

Keys to an Awful marketing Email – Endure>Resist>Avoid

Before we begin, I would like to ask a small question: How many of you worry about junk mail and the answer received was quite expected – Not much. Why? Because there is a folder in your email that does it for you and correct me if I am wrong but marketing emails are responsible for 70% of “this is spam” complaints. Such facts can really influence the way email marketing practices that has existed till date. 

Monday, May 13, 2013

Third Party Influencers – The New Brand Carriers

There have been situations when a potential client is unfamiliar with a product or service and the company providing it. Such situations are commonly true in one-time closing situations and also mostly in seldom purchased products. No doubt you may be the best salesperson in the world with a pure sole motive of 100% to serving the needs of your customer. Therefore come the role of third party influences to build the trust, need and hurry necessary to achieve a onetime close.

Why you should go for third party influences? Here are our top five reasons:

Thursday, May 9, 2013

Resurgence – Does Database Marketing Still Have It?

Well it’s a question every marketer wants to be answered. Emergence of new online technologies alongwith the changing priorities of customers have made online marketers to move away from this traditional medium and look for greener pastures. It all started during 1980’s when the term database marketing had been first coined leading to numerous articles and entire conferences were devoted to the subject. 

While the buzz around database marketing has cooled off but not its importance to B2B marketing.
The entire internet is filled with definitions of database marketing, but let’s discusses the working definition that would hold certain weight among the current marketers. 

Monday, May 6, 2013

Twitter for Business – Networking Tool that Drives Business

“Twitter for Business”, well the headline alone is enough to generate queries regarding the effectiveness of the site suiting business purposes. It’s extremely important to understand the basics before moving ahead to experiment with the intricacies of newly launched Twitter for Business resource page. Fully equipped this resource page can provide your team with education, tools and success stories to enhance your Twitter engagement.

Unlike the other previous version, the latest iteration organizes content into helpful and goal oriented sections. Major three areas reformed to focus on education, rather than telling business how to spend money advertising on Twitter is: