“Twitter
for Business”, well the headline alone is enough to generate queries regarding
the effectiveness of the site suiting business purposes. It’s extremely important to
understand the basics before moving ahead to experiment with the intricacies of
newly launched Twitter for Business resource page. Fully equipped this resource
page can provide your team with education, tools and success stories to enhance
your Twitter engagement.
Unlike
the other previous version, the latest iteration organizes content into helpful
and goal oriented sections. Major three areas reformed to focus on education,
rather than telling business how to spend money advertising on Twitter is:
Entire
process capturing of how to engage with Twitter can be derived from here.
Starting the Basics section educates users on hashtags, searching, creating
lists and engaging with people you want to know. Not much sure about all
Twitter lingos, reverts to the glossary section to clear up the confusion.
2. Building
Your Community
You
will also be facilitated to find instructional guides on how to attract
followers, engage a target audience, and make the right impression with your
profile. Guides on how to advertise on Twitter, as well as to teach your
employees to use social network can be found.
3. Outstanding
Examples
The
entire #success section is about inspiration. Collection of examples spans many
industries, but be sure that Twitter focuses on big brands like Porsche,
American Red Cross, and ESPN. The entire example digs into each brand’s unique
challenge, solution and results. Rather than focusing on finding examples in
your industry, look for case studies that share the same challenges as your
organization.
Weaponizing
Self
There are many guides and examples on how to use the Twitter
advertising platform to target the right people, integrate on-page marketing
efforts and scale your efforts. Equipped with the understanding of Twitter
analytics package and how to measure follower growth, engagement, reach,
traffic and conversions, guides and promotional tactics it makes the new
Twitter avatar unavoidable and personal favorite of online marketers.
No comments:
Post a Comment