Without any doubt brand marketers for long have benefited from the customized features of Facebook. But Facebook is slowly rearranging its statistics that would require brands to pay for the exposure to their followers via promoted posts. So when the era of free posting is nearing its end, how can brand start thinking beyond Facebook?
Small talks have begun in the marketing world regarding Facebook turning costlier and heavy on small business marketers’ pockets. So it’s time to move beyond Facebook and try out certain new age brand promotion techniques:
1. Create – Community of loyal customers:
Start activating your brand advocates. If someone likes your page does not mean that you can build a successful online community of loyal followers. Take online relationships to next level so that your viewers not only post positive reviews about your business on third party review sites but do so without any incentives.