Wednesday, October 23, 2013

Employees are Real Brand Ambassadors and True Marketers

Do you agree with the caption or not? If not, start believing it from today. Yes, it is true your employee is the real marketer and ambassador.  Don’t you think so? They will be always speaking about the company - good or bad. The situation is at brink and employees are more demanding in terms of almost everything. 

Take a chance

Before social media, it was a different equation. The entry of online moguls like Facebook, Twitter, and Google+ has changed the demographics of business. It is important to allow your staff’s presence on social media during work hours for exponential exposure to your business. Do you agree with it? Still no, surveys suggest that micro controlling the staff makes the situation worse and inspires them to preach negative side of your organization. Hence, give them the freedom; connect with them socially to add more values to existing state. Employees undoubtedly communicate to the outside world about the brand they work for. Don’t you think business can utilize this opportunity to promote? Harness employee advocacy for positive results and convert every employee to brand ambassadors.

Connect People

Centralize the process by virtual interactions and integrate the departments for better approach. Push the notification and content to streamline the online management. Communicate through social media for personal touch and allow the staff to share their views. Respond to their posts honestly and unbiased, to add more credibility in the process. Why should you do this? Answer is simple and straight, it inspires staff to speak about the positive side of organization which will boost the online reputation of firm. Positive employee advocacy leads to sharing safe content of the firm in online world. However, before publishing the content, it can be reviewed.  

Recognize and Reward

When you share the contents on social media, it is important to re-tweet or repost for the comments posted. Employees play vital role in this part and help to redefine the business to next level. Encourage them to comment on customer’s view which builds their confidence and sparks healthy competition among them. Recognize talent and award them for the job done which concludes the engagement on positive note. I hope you’re convinced now, choose employee advocacy over capital to increase the financial stability for future engagements as employees are prominent promoters of the establishment. 

Monday, September 9, 2013

Building Brand Awareness – The Path of Storytelling

As the media landscape continues to evolve, audiences are gaining more and more control over the information they view and share. To remain relevant, brands need to know how to tell compelling stories to reach them.

The transformation begins by realizing that your brand is nothing more than an ongoing story—a set of meaningful emotional experiences unfolding between itself and your audiences. Just like stories, brands can be inspiring, clear and actionable, or self-important, bland and confusing. The inspiring ones light up social networks, passing virally from storyteller to storyteller. The others instantly disappear.

Monday, August 12, 2013

Sending B2B Emails – Wait and Think “What is the Purpose”?

No doubt, emails still rules but how much B2B marketers are able to makes use of it as part of their strategy? It’s still a question haunting thousand of marketers and the very importance of email marketing. Many B2B marketers still lack in creating strategic, impactful messages that are designed to help and educate an audience, they are missing out on a big lead generation opportunity.

Email Truths..

Reviewing Marketing Sherpa’s 2013 Email Marketing Benchmark Report revealed that just about half of respondents send out 10,000 to 10 million emails every day – only 15% reported to Marketing Sherpa that they have dedicated resources to produce content for each stage of the buying process.

Therefore, before you press, “Send”, take a good, hard look at what’s in your email. Let’s look at the following questions that would compel you to wait and think about the “Purpose” of sending such B2B emails: 

Thursday, August 1, 2013

# Fail – Moment When Hashtags Loses Demeanor

Hashtags was one of the docile feature that might not have been flashy discoveries of the social media age but captured Twitter’s original calling card making a reputable mark. Easy to use and essential, hashtags have been essential the way users find, use and share information converting it as not only an important part of Twitter but other social networks like Facebook and Google+ etc.

Hashtags Presence

Hashtags presence can be judged back from Twitter that when used correctly can help introduce your brand and content to a new league of followers, customers and fans. Over the years several brands have accepted the same trending hashtag and created some of their own masterpiece to benefit from the increased attention and exposure. However there are some, who did not have had the not best of experience, so here we are mentioning the cases for reference while determining what actually went wrong:

Thursday, July 18, 2013

Growing B2B Challenges – Heads Up to Fight Better

Is your business “challenge free”. No, it is not and this count embraces almost all B2B organizations. Reshaping economy, changing consumer behavior pattern and complex decision-making process has increased risk rapidly. Knowing what these risks are and fighting them head on can help to ensure ongoing success.

Here are some of the core areas that should be addressed and monitored in order to ensure the health and productivity of your growing business:

Thursday, July 11, 2013

Opt in or Double opt-in – The War of Ideologies to Grow Email List

It is a common question while trying to grow email lists “Should I use single or double opt-in when growing my email list?” To begin with, this question should not be treated in silo, the common concern with double opt-in is that it requires the customer to perform the additional step of opening an email and clicking a link to confirm they want to opt in.

Double opt-in – Everyone Slips

So most people slips in the last stage not everyone completes the confirmation step. The reasons can be many may be they didn’t get the double opt-in confirmation email or they don’t get around to reading and clicking the link in the email or have a change of mind.

Thursday, July 4, 2013

SMS Marketing – A Lot to Message about In 2013

SMS (Short Message Service) has been an integral part of mobile marketing for more than a decade and SMS has become a consumer favorite rivaling the prevalence and popularity of email itself. It is rather in 2013, when SMS marketing elevated mobile marketing as a platform to the pinnacle of its effectiveness with the mobile masses.

Giving a tough competition to email as platform SMS has acquired new pinnacle but B2B marketers still has to understand and apply the right route to get the maximum use out of it. Lets review how SMS has achieved this new raving status.

Monday, July 1, 2013

Mobile Marketing – Reiterating the Recipe For Success

It happens often a time that a successful campaign is simply by following the right tips. There are many different ways to implement mobile marketing, and the variety of options and techniques is leaving many companies scratching their heads and wondering how to go about doing it properly so that they will best engage with consumers. 

A simple strategy can be simply to look at a bigger picture and not forgetting the smaller details. Mobile marketing is omnipresent and there as many companies that is using it carefully as there are companies who are completely missing the point.

The basic problem – Marketers think reaching audiences in smartphones, tablets are similar to PCs, except for smaller screens.

Thursday, June 27, 2013

Struggling with Emails – Follow Simple Tricks for Better Credibility

Emails can be the big problem solver or a creator and it all depends on how you as a marketer manage to employ the medium for your benefit. Some of you, I am sure are still confused if emails should be imbibed within their marketing strategy? Such notions are predominantly present due to stigma of spam – where we do not want to bother our customers by loathing inboxes with email promotions.

Even SEO, that expectantly guarantees top rankings for a particular keyword or pay-per-click marketing that involves major marketing costs, it becomes extremely hard to determine how good your email marketing campaign is now and how good it could be.

Thursday, June 20, 2013

Branding Message – Triangulate to Create A killer Value Proposition

Entrepreneurs are chameleons. They are a magician that keeps changing hats as per situation, adapting to whatever role they are required to play. But when it comes to customer, it has to be one thing and there are three attributes that successfully establishes the brand message – consistency, consistency, consistency. And the moment it breaks consumers gets confused. Want to settle down as the first choice, configure your branding message in a killer way.

Is it possible?
Yes, it is..It depends on how well you have to determine that one key message that your product or service promises to deliver.

Thursday, June 13, 2013

Adopting Six Sigma in B2B Lead Generation - Manage Gaps in Sales & Marketing

A harsh truth prevailing in marketing borderline, there still lays a pertaining gap in B2B sales and marketing teams when it comes to lead generation. Moreover 73% of business sales leads transferred directly by marketing to sales are not sales ready and only half of the remaining 27% eventually end up being qualified.

Six Sigma principles in B2B lead generation
But things do not have to be in this way, effective B2B lead generation requires a tight symphony between marketing and sales and while closing the gap between them is certainly impossible, focus on the grounds of shared similarities of the two functions.

Let’s check out a five step process for solving the mismatched differences of both functions:

Thursday, June 6, 2013

“To Go” Content – The New Age Experimentation Luring Marketers

Changes are happening all across the channel triggered by the changing consumer behavior. The trend started from long content continued till short form of content and now reached a stage where consumers are preferring content that is a concise blend of informative content mixed with a crisp medium confirming best possible knowledge transfer. And as a marketer it’s important to follow these changes and adapt in kind. 

Such phenomenon is not what expected in a short period of time. In just few years we have gone from an even distribution of long term content consumers and short term consumers to an exclusive blend of short term content consumers to an almost exclusive blend of short term content users.

Thursday, May 30, 2013

Strategy –Premise for Social Media Success

So everyone wants to get into social media, many already have and others are clueless about it. What makes social media a goliath medium for small business entrepreneurs is that they fear to invest huge amount of time (without strategy) and waiting for desirable results. So have you any idea how social media success looks like? Think about it (it’s not about having one million followers.

Want to make Big – Stop Saying Start Listening
Well it does more good to understand what people actually want to listen. And if you are looking a direction for formulating a superstar strategy, well here’s how you can get started:

Thursday, May 23, 2013

LinkedIn Marketing – Explore Interlinked B2B Strategies

LinkedIn marketing continues to create more and more stir as more and more businesses, especially B2B businesses realize the importance and value of creating a comprehensive strategy for one of the largest social networks. Well I must say it’s not an easy task whatsoever. For different channels require different competencies from marketers to master the tricks and divulge traffic.

Studying across different marketing journals, I have come up with 7 excellent strategies where you can interlink LinkedIn marketing to B2B strategies:

Thursday, May 16, 2013

Keys to an Awful marketing Email – Endure>Resist>Avoid

Before we begin, I would like to ask a small question: How many of you worry about junk mail and the answer received was quite expected – Not much. Why? Because there is a folder in your email that does it for you and correct me if I am wrong but marketing emails are responsible for 70% of “this is spam” complaints. Such facts can really influence the way email marketing practices that has existed till date. 

Monday, May 13, 2013

Third Party Influencers – The New Brand Carriers

There have been situations when a potential client is unfamiliar with a product or service and the company providing it. Such situations are commonly true in one-time closing situations and also mostly in seldom purchased products. No doubt you may be the best salesperson in the world with a pure sole motive of 100% to serving the needs of your customer. Therefore come the role of third party influences to build the trust, need and hurry necessary to achieve a onetime close.

Why you should go for third party influences? Here are our top five reasons:

Thursday, May 9, 2013

Resurgence – Does Database Marketing Still Have It?

Well it’s a question every marketer wants to be answered. Emergence of new online technologies alongwith the changing priorities of customers have made online marketers to move away from this traditional medium and look for greener pastures. It all started during 1980’s when the term database marketing had been first coined leading to numerous articles and entire conferences were devoted to the subject. 

While the buzz around database marketing has cooled off but not its importance to B2B marketing.
The entire internet is filled with definitions of database marketing, but let’s discusses the working definition that would hold certain weight among the current marketers. 

Monday, May 6, 2013

Twitter for Business – Networking Tool that Drives Business

“Twitter for Business”, well the headline alone is enough to generate queries regarding the effectiveness of the site suiting business purposes. It’s extremely important to understand the basics before moving ahead to experiment with the intricacies of newly launched Twitter for Business resource page. Fully equipped this resource page can provide your team with education, tools and success stories to enhance your Twitter engagement.

Unlike the other previous version, the latest iteration organizes content into helpful and goal oriented sections. Major three areas reformed to focus on education, rather than telling business how to spend money advertising on Twitter is:

Wednesday, April 24, 2013

Viral Tweet – Be A Brave Heart And Do It!!

So yes you want to make a tweet go viral get inspired from some of the biggest brave hearts of industry who made little effort to impress and more to offend. Let’s take an example of Divshot, whose silly April fool’s joke created a stir and attracted over 6,000 tweets and not to mention the desired attention.

Background – Divshot’s is an innovative website development tool which generates professional grade code during design process. Now knowing their customers likeliness for design and good taste it created a new “Geo” website template keeping a light reference to Geocities. Announce grabbed Hacker News’ notoriously cynical community, taking major tech community attention.

Sounds fun, and all of this without a single dime spent. Can any management ask for more? Can we move our attention toward the example right above and think of getting inspire from it. Let’s discuss some top five lessons learnt from it:

Monday, April 22, 2013

Thinking about Branding Change – Think About SEO

Businesses need to keep up with time and think about progressing well. After all every company evolves with time and in this case many B2B marketers who wanted something else is looking for something different and new. Businesses need to keep up with time and so that they develop products and services to keep up with time.

SEO Change:
Some 5 years ago it was acceptable to submit a website to lots of broad directories to get a backlink. But today broad and free directories are almost dead. With this change in the industry it meant that as holy preachers of SEO even we require to change our approach.

Thursday, April 18, 2013

Personalization, Optimization and Monetization – 3 Pillars of Digital Marketing

It’s great to be a digital marketer now. Emergence of new trends along with familiar ones are ghastly moving towards maturity. However in 2013 the pace and potential for pushing the boundaries is greater than ever before. Mostly this year we shall see the next generation of customer experiences delivered, driven by rapid optimization for mobile and app based experiences, the evolving dichotomy of personalization and privacy, and the explosion of retail integration.

More than ever it’s clear that customers have begun to prefer mobile experience and it’s also obvious that marketers are going to spend their extra bucks on developing the same platform. Though mobile experience counts more in terms of customers, though marketers are investing big time to move towards mobile-optimized websites and content because it’s easier to publish and more importantly it gives marketers real-time access to analytics data through the cloud.

Sunday, April 14, 2013

Judging Brand Values - B2B hires B2C Principles

You thought B2B and B2C are two different disciplines, but surprising study conducted by Temkin Group identifies leading practices that companies can use to establish client-centric relationships. It doesn't comes as a surprise since most of the time B2B seems to get inspired by B2C marketers and tactics does not have a lot different meaning whether applied to any of them.This is one area where B2B again gets inspired from B2C.

Sunday, April 7, 2013

Tax Tips: Save Money For Your Business

So are you missing out on major tax deductions you’re entitled to. Small business owners, self-employed workers and independent workers can write off many legitimate business expenses immediately, reducing the amount of income on which they pay taxes. According to Mike Piper, a CPA who writes about investing at the errors are basic and easy to avoid.
So let’s discuss couple of simple rules to maximize money while staying on IRS’s good side:

Thursday, April 4, 2013

Marketing Messages to Sales Conversations – Content Marketing Overcast

Evaluating your organization internal sales and marketing coordination would give you an idea of how the plans made in the boardroom is actually implemented. There lies a major disconnect between marketing messages propagated by organization and the conversations their sales people are actually having with the prospects. Content marketing is one such aspect that overcasts around business communication and has recently been upgraded as the recent savior of B2B marketing. 

Monday, April 1, 2013

Direct Mail and Online Marketing: Keys to Flawless Marketing

So what do you think is the key to successful marketing for small business? Its leads, leads and more leads. And this holds true not only for small business but also for big business too. But as rightly said the end shall justify the means and therefore an integrated marketing system that makes the most of direct mail and online marketing works best for achieving the target.

Let’s discuss four steps that shall achieve your dream of flawless marketing, leaving no leads behind:

Wednesday, March 27, 2013

B2B Pinterest Story: Have You Pinned it Yet?

Pinterest is great promotion tool for business marketing. It has well written off its success story with unique feature having the potential to go viral, Pinterest has helped businesses to present themselves in front of the consumers with a new face and ultimately is able to drive attention and buzz to their product or service.
Lets get upfront and quickly discuss benefits of having a B2B Pinterest strategy:

1. Services - Have you Pinned it yet?
Create a Pinterest board that highlights your products or services so that potential clients or customers can see what your business is all about. Make sure that the image that is pinned links directly to a page that provides wider details about your products or services.

Sunday, March 24, 2013

B2B E-Commerce for 2013 – Upcoming Challenges and Solutions

B2B e-commerce is one such field that has changed noticeable in the past couple of years. More than the game of it, the rules to play the game are changing and the buyers have become more sophisticated. DemandGen reported that 90% of business buyers say when they’re ready to buy. Isn’t that essential for marketers’ knowledge to work upon and shorten their selling cycle.

They also have the necessary resources available and to research about top-rated companies and find more of their information at trade-shows or online.

Sunday, March 17, 2013

Cause Marketing – The Basics and The Effects

So what comes to your rescue when push fails to create its effect? Marketing. You have applied very form and new design of marketing but have you reached your goal. The sole objective of marketing is to reach as many people as possible and you may have tried everything but have you tried enough. Given that incredible developments are happening within the domain of marketing, have you tested Cause Marketing yet.
Defining Cause Marketing:

Nope it’s not new. In 1976 the Marriot Corporation and the March of Dimes joined together in a cause marketing campaign. The March of Dimes was looking to get the attention of contributors encourage donations and increase fund raising and by the end of March Dimes had the most successful campaign in the history of western chapters.

Wednesday, March 13, 2013

Plan Something ‘New’ – Off Track Your B2B Marketing Strategy

It’s a new year with some new resolutions for B2B marketers too. But what new have you planned for your marketing campaign for this year. It is time to reevaluate what has worked well and what has worked not so well for your business endeavors.  Here’s what you can do more by adding something ‘new’ and that is by off tracking your B2B marketing strategy.

Sunday, March 10, 2013

Demand Generation: The Mantra for Successful Marketing

Demand generation is the core of every B2B marketing and the mantra for effective marketing. Successful and effective marketing creates value for the business. Demand Generation is critical to every company bottom line, and is often managed through various groups within the company. 

It is a focused form of targeted marketing that helps in driving awareness and interest in a company's products or services. Mostly found in B2B transaction model demand generation involves multiple areas of marketing and is really the marriage of marketing programs coupled with a structured sales process. 

Wednesday, March 6, 2013

Successful Business Endeavor – 5 Signs!

Is your P/L statement, the real sign of your business endeavor? Without any doubt the most important element in building a business is to create clear goals and targets. Successful companies set stretch goals and build a solid business model and strategic path to reach those goals, which are generally result-oriented – revenue, growth and profit.

However important these goals are in driving the direction and prioritization of the company, they can pose real problems while the business starts functioning in a high pressured environment. Using P/L statement as an indicator of a business status is like driving looking at the rearview mirror.

Sunday, March 3, 2013

Business Decision Making Process: The Thumb Rules!!

We all know that being business owners means making tough decisions. Their life is not only confined to board-room meetings but getting into fast trend of the technology, business and competitors. Business decision makers have to deal with all the odds that start with incomplete information, volatile environment and high stakes, which makes decision making process difficult. 

The Thumb rules:
Business owners around the world would kill for the understanding of the tricks that would help them make better decisions. Wouldn’t be nice if there were simple tricks to take these insomniac inducing decisions and boil down to something more manageable?
And what best place to look for them than the industry experts across the world and one among them being former Bain & Company consultant Daniel Shapiro. Drawing on his experience at Bain, Shapiro shares a handy trick that can help owners break down and tackle even the most complex issues. He writes about:

Wednesday, February 27, 2013

Annoying Email: Tame It!!

Do you feel that Emails have started to annoy your employees? Well they actually can be instruments of distraction disguised as tools of productivity. “Technology is an addiction, if you cannot switch your Blackberry off, there is some serious problem” says Gayle Porter, famous management guru. It costs one important aspect of employee productivity that is ‘concentration’ that leads to around 2.1 hours of lost productivity every day. Surprised?

Extended Highlights:
Time is Money. Any doubt? Computer chip giant Intel analyzed that e-mail overload can cost almost $1 billion for low employee productivity.
Rescue Time, a time management developer firm describes that the intrusions are same. Typically an employee checks email 50 times and uses instant messaging 77 times.
After effects can include anything from side tracking workers from their jobs, undermine their attention spans, increases stress, annoyance and decrease job satisfaction and creativity.

Sunday, February 24, 2013

CRM: The Ultimate Tool For Decision-Making

Every company boasts of having the most exclusive, detailed and unique database. But ask them how they are going to make use of it and they are clueless. There are limitless advantages of CRM system that can prove to be a new tool for business turnover:
  • They can be valuable tool to understand your customers.
  • Better meet their needs.
  • Improve your service performance.
  • Expand to other undeserved customer segments.

Wednesday, February 20, 2013

B2B Insights – Differentiate Between PR and B2B Social Network

PR is similar to Social media, isn't it? I have heard this confused idiom so many a time that I finally took the pledge of clearing all doubts. PR is an irreplaceable part of any B2B marketing strategy; it can be an extraordinary tool to carry the word of mouth out. But let’s dive deep into B2B insights and find out if PR and social media are same?

6 Differentiators: 

You would have encountered the same query from senior B2B marketer that their PR firm is not able to achieve what they plan to get through social media. It’s pretty obvious because PR and B2B Social networks are different. Here are 6 major differentiators:

Sunday, February 17, 2013

Click Click – The Age for Visual Social Media Marketing

We are witnessing the age of visual social media marketing; it’s here right in front of us. We are so short of time that we do not have the time to read texts. Anything implied through visuals and images are both attractive and easy to capture information. So given a choice visitors are willing to opt for images rather than text. Thus the rise of iconic visual communication sites Pinterest and Instagram and applications like Infographics!

Stats to ponder over:
  • The most shared and clicked-on links on Twitter are images.
  • Images on Facebook generate more reach, views, and interactions.
  • Blog posts with images generate more traffic.
  • Recruiters judge your LinkedIn profile more by the photo than the content.

Thursday, February 14, 2013

Get In The Valentine’s Mood: Be ‘The Ideal Brand’

I am sure you have heard about the laws of attraction. These law that fit aptly in these valentines’, let’s put our brand out there and see if the Laws of Attraction still persists its long luster magic. It’s all a world of attraction in business also. We are all here to develop strategies to expand our reach, business or market our professional or personal brands differently all in effort to attract others and compel consumers to buy.

Making of ‘The Ideal Brand’:

Have you seen the perfect, attractive brand that embodies qualities like personality, body language, humor and personifies as a brand’s fingerprint. It’s these unique qualities of a brand’s personality that is impossible to replicate. When building the ideal brand, it’s important that you give a personal touch in making the brand’s image that makes up in building the brand’s image, values and beliefs.

Wednesday, February 6, 2013

SEO Challenges – Real Time Issues For Large Corporations!!

SEO has become one of the important aspects of marketing for any business large or small. However, as challenging it may seem for smaller organizations to compete with the large corporate, even they face challenges that may is caused by the size and presence of its website.

SEO is defined as the process that usually begins with industry and keyword research, and then move onto a site optimization, then continues on a link building.

The Fact is
If you perceive from outside it seems logical that larger organizations have better luck with SEO, as their website is already establish with huge opportunities for building links. Well in some cases it’s true; however large corporations face SEO challenges that smaller companies don’t have to worry about.

Monday, February 4, 2013

Google Launches Disavow Tool – Gets Mixed Reviews!!

Google is back again, with the much anticipated tool, called as the Disavow tool. Well the very name suggests that you disown something that you do not prefer to keep. And that’s what it aims to provide. The Disavow tool is a Google Webmaster Tool that lets you ask Google to not consider links to add to your website that you think might be harming your website’s ranking. 

What does it plan to accomplish?

Let’s say over the years you have acquired low-quality links you have acquired over the years – for instance, if you purchased a link and want to remedy the situation before Google finds out and smash you out in the SERP war – use the Disavow tool.

Negative SEO, a practice in which competitors attack a site with spammy links and whatnot, has been debated for a long time, and many will see this tool as a way to eliminate the effects for this. Google has specifically responded to this.

Wednesday, January 30, 2013

Shape Up – Time For Social Media Success!!

Is social media important? Hell ya, it has played a pretty impressive role in shaping up a business from ground zero into a popular brand. Have you ever wondered about the key feature in social media campaigns that determines its success? Well take up any recent social media campaigns and you would find that most of them have tried to create and sustain online culture around their brands!! 

How to build Online Culture?

Now if that is a question that’s crossing over your mind then let me tell it takes time. Yes. It does. Framing and establishing a consistent picture of your brand into the customers mind takes into a lot of effort, strategy and TIME!! However, the phenomena generally follow the below syndrome: 

Monday, January 28, 2013

It’s Time!! Discard Age Old Approach To Email Marketing

Many of us are still stuck in the age old approach of email marketing and some where it’s not our fault. The reason can be held back to the old batch and blast email service provider (ESP). Now many ESP’s were designed for the older, simpler times without any vision of the upturning, surging technology and now it s lying alone on the ground.

Thursday, January 24, 2013

Blogs – Make them SEO friendly!!

Blogs can be the next most important structure in brand-building apart from website. But just having a blog does not help you achieve your mission. It can prove to be a great asset to bring maximum traffic to your website, only and if it is SEO friendly.

How SEO works?

Search Engine Optimization (SEO) involves the careful optimization of corporate web sites and blogs to effectively increase their visibility in the major search engines such as Google, Yahoo, Alta-Vista and many others.
The higher a Blog ranks in the results of a search, the greater the chance that that site will be visited by a user. So, here are few tricks to make your blog SEO-friendly:

Monday, January 21, 2013

Save Your Social Media History – Create Back Up!!

You must have heard your IT admin say, Please create backup!! Well it stands true not only for your computer but surprisingly for your social network sites too. It can be too hard to imagine that it will be ever required to go back and review your Facebook posts. But if you ever need to, what shall you do?

Why to Back-up?

It can help you at the time of dispute, as social media record fall under the e-discovery process mandated by The Federal Rules of Civil Procedures.

It also can help you to keep a full record of your social media interactions and quantify marketing efforts with following up on customers service issues.

Wednesday, January 16, 2013

Making Junk Mail Useful: Possible!!

Yes, it’s possible. Junk mail is not always irritating; it can be prove useful with certain changes made in the content and approach. Reincarnating junk mails can truly triple your response rate. 

The Fact

Even excessive B2B mails can be categorized as “Junk”, as most of the mails received do not serve any purpose or accomplish anything – no offers, no interesting value proposition, and no reason to respond. Sometimes I wonder why actually they sent it. Now, that is junk and it can be easily reformed and made better.

Tuesday, January 15, 2013

2013: Watch Out For The Brand New SEO Campaign:

New Year brings different flavors to business and it’s always the best time for some up gradation of old techniques. Similarly SEO campaigns as one of the competent business tools requires some over the top thinking and reformation. You cannot just let SEO take the back seat and expect it to perform by itself.

New Year, New SEO: It does not mean to re optimizing website in every three months as there is so much more to SEO than mere online process. As we have already entered into New Year let’s have a look at the changing trends with SEO and plan a new and improved SEO campaign.

Wednesday, January 9, 2013

New Age SEO Campaign: Compete To Survive

“I am gonna beat you in this game” looking back I think how often we have repeatedly used this claim, be it in games or studies or later in our businesses. Competition is present in almost all businesses. There are though few companies that operate as monopoly, but if you are into online that isn't likely to happen. 

Positive competition has been voted as one of the important factor to grow and the same logic applies to any of our new age SEO campaigns.
Secret Formula – There is none!!

No, there isn't any well proved secret formula that would help you win the competition and remain on the top page of the search results. Your one time sheer luck would have favored you once but that doesn't mean it would work every time.  Remember it’s a one-time deal. Internet, as a medium is ever changing, therefore the rules applied should be upgraded, if you desire to stay on the top.

Monday, January 7, 2013

4 Tips: Track Your Online Traffic Downfall!!

“Why is the traffic going down”? asks your Marketing manager. The reasons can vary between slow site loading to irrelevant content or poor promotion. But ultimately it’s a question that is not only related to the performance of your team members but also how wisely have you utilized your SEO campaign.

Major concern lingers within:
  • What keywords are used to draw traffic and which ones are performing best.
  • How many referential links were you able to build and did any of them send substantial traffic.

The worst case is when there is continuous drop in visitors and management starts to lose its faith in SEO. But before such havoc breaks down, let’s dig deep within the problem and explain, “Why the downfall in traffic”? 

Wednesday, January 2, 2013

Welcome 2013!! With New Online Freebies

Best of Nature’s gift is Free, but most of the time we tend to over look it!! Now anything that you do for free that solidifies your business interest and helps it, looks professional to your customers without disturbing your bottom-line is the best gift. 

For a large company it may not be a big deal since they support almost 500+ consumers and their operating costs are also higher but comparatively smaller companies free online tools can play a bigger role.

The Freebies:
Work-o-dynamics – It monitors websites for changes.

Steps – Enter URL of the website you want to monitor -> your email address-> detail of what level of changes you want to monitor. 
Result - This tool checks pages once a day and email if there are any changes.