SMS (Short Message Service) has been an integral part of mobile marketing for more than a decade and SMS has become a consumer favorite rivaling the prevalence and popularity of email itself. It is rather in 2013, when SMS marketing elevated mobile marketing as a platform to the pinnacle of its effectiveness with the mobile masses.
Giving a tough competition to email as platform SMS has acquired new pinnacle but B2B marketers still has to understand and apply the right route to get the maximum use out of it. Lets review how SMS has achieved this new raving status.
SMS marketing – Facilitating Messaging in Marketing
- Improving relevance for All
The new age of device targeting has allowed marketers to reach mobile users via SMS with campaigns tailored specifically to a variety of interests and needs. With message relevance deemed critical to the effectiveness of a campaign, the availability and affordability of quality SMS marketing services have allowed businesses, entrepreneurs and advertisers of all sizes to equally capitalize on this powerful resource.
- Spreading across Industries
A 90% open rates is impressive and that is what SMS marketing delivers, in fact, text messages are more effective than email notifications when communicating with customers.
- Making the Most of Mobile Loyalty
Mobile has been jingling to bolster consumer loyalty. With nearly three-quarters of Smartphone users now interested in loyalty programs accessible from their handsets, 2013 is shaping up to be a watershed year for mobile loyalty programs primarily driven by SMS-based enrollment and in-store engagement efforts.
- Providing Value from Start to Finish
SMS has moved beyond the initial call to action. The new acquired status has outgrown from the relevancy of offer, SMS is now used to purposefully provide everything from purchase “thank yous” and receipt confirmations, to rewards notifications and account status updates.
- Delivering More Through Less
Today’s battle-tested SMS marketers are extraordinarily sensitive to the overall consumer experience and mindful of not overextending their welcome on mobile devices. By sending fewer SMS messages, the focus on more relevant and carefully crafted messages has boosted both campaign effectiveness and consumer comfort with SMS marketing.
So have you adopted SMS marketing in any of your marketing campaigns what has been the open rates, share with us. Till then happy blogging.