Thursday, July 18, 2013

Growing B2B Challenges – Heads Up to Fight Better

Is your business “challenge free”. No, it is not and this count embraces almost all B2B organizations. Reshaping economy, changing consumer behavior pattern and complex decision-making process has increased risk rapidly. Knowing what these risks are and fighting them head on can help to ensure ongoing success.

Here are some of the core areas that should be addressed and monitored in order to ensure the health and productivity of your growing business:

Thursday, July 11, 2013

Opt in or Double opt-in – The War of Ideologies to Grow Email List

It is a common question while trying to grow email lists “Should I use single or double opt-in when growing my email list?” To begin with, this question should not be treated in silo, the common concern with double opt-in is that it requires the customer to perform the additional step of opening an email and clicking a link to confirm they want to opt in.

Double opt-in – Everyone Slips

So most people slips in the last stage not everyone completes the confirmation step. The reasons can be many may be they didn’t get the double opt-in confirmation email or they don’t get around to reading and clicking the link in the email or have a change of mind.

Thursday, July 4, 2013

SMS Marketing – A Lot to Message about In 2013

SMS (Short Message Service) has been an integral part of mobile marketing for more than a decade and SMS has become a consumer favorite rivaling the prevalence and popularity of email itself. It is rather in 2013, when SMS marketing elevated mobile marketing as a platform to the pinnacle of its effectiveness with the mobile masses.

Giving a tough competition to email as platform SMS has acquired new pinnacle but B2B marketers still has to understand and apply the right route to get the maximum use out of it. Lets review how SMS has achieved this new raving status.

Monday, July 1, 2013

Mobile Marketing – Reiterating the Recipe For Success

It happens often a time that a successful campaign is simply by following the right tips. There are many different ways to implement mobile marketing, and the variety of options and techniques is leaving many companies scratching their heads and wondering how to go about doing it properly so that they will best engage with consumers. 

A simple strategy can be simply to look at a bigger picture and not forgetting the smaller details. Mobile marketing is omnipresent and there as many companies that is using it carefully as there are companies who are completely missing the point.

The basic problem – Marketers think reaching audiences in smartphones, tablets are similar to PCs, except for smaller screens.