Monday, October 29, 2012

Top Five Leads Conversion Techniques For B2B Marketing

Sales leads are the most important aspect of any B2B business. With more and more consumers going online for research and to buy products, the internet has made lead generation easier than ever before. But generating leads are half the battle won; converting those leads into revenue requires a lot of effort in B2B marketing.

So we would discuss 5 effective lead conversion techniques to help you boost your sales figures for successful B2B marketing:

Thursday, October 18, 2012

Using B2B Social Media For Improving SEO

SEO and Social media is considered to be the best option for B2B marketing. As search patterns keeps on changing, giving more value to social search, it becomes more important than ever to create and integrated approach to social media to improve their SEO. In a recent study by GroupM and Comscore 1% of consumers were led to a purchase via Social Media but 51% were channeled via search and 48% through a combination of search and social media. 

Monday, October 15, 2012


Twitter has eased out most of the B2B marketing campaign, as it seems the most easy platform to jump right in without a plan. Many B2B marketing campaigners have exhibited skepticism while using Twitter.
The best remedy is, instead of focusing Twitter as a promotional mouthpiece, try and consider this as a communication tool which provides support for one of the primary sources of high quality leads for the B2B organization: organic search engine traffic.  

Monday, October 8, 2012

Email Marketing Lists: An Essential Element Of Any B2B Firm

Everyday numerous businesses pour good amount of money into buying email lists. B2B Email marketing, like any other communication channel, has its own pros and cons. knowing how to use it and where to use it, can decide it as a waste of money or a successful marketing tool.  Today we would be discussing how buying B2B Email marketing lists works, what should be kept in your mind while buying them and the best possible way to use Email marketing.