Monday, October 15, 2012

LEVERAGING YOUR B2B MARKETING USING TWITTER

Twitter has eased out most of the B2B marketing campaign, as it seems the most easy platform to jump right in without a plan. Many B2B marketing campaigners have exhibited skepticism while using Twitter.
The best remedy is, instead of focusing Twitter as a promotional mouthpiece, try and consider this as a communication tool which provides support for one of the primary sources of high quality leads for the B2B organization: organic search engine traffic.  

Here are few tips that have helped B2B organization in leveraging Twitter as a tool for search engine marketing initiatives:
  • Divide control: Designate not one but multiple users to represent the brand. This step would ensure that there is a continuous flow of messages from your company Twitter account.
  • Watch your time: Use certain internal analytics to find out what time or days is your company Twitter posts most read and shared and figure out what works the best for your B2B marketing initiatives.
  • Share quality information: Share your content with the perspective of getting it passed along a large number of people. The more relevant and informative content your employees share would add similar value to your brand, an important ingredient of B2B marketing.
  • Search the most popular keywords: Search and find out the most tweeted topics and sized up your market and create search-optimized content for your Twitter account.
  • Hashtags: Do some research about the most popular hashtags or even create new hashtags to promote your updates on Twitter. Many B2B marketing campaigners start with simple searches of most eminent hashtags on Twitter.
  • URL shorteners: With limited space available of 140 characters available in Twitter, most B2B marketing people use URL shorteners such as bit.ly. Not only will you have more room to type but can also add rates, dates, time and demographics.
  • Publicize others:  One of the effective tools of B2B marketing is ‘sharing’. Sharing content, insights and other opinions other than yours proves useful and rewarding to your followers, deepening the relationship.
Use the right tools in Twitter like client tools, search tools, twitter directories and Twitter analytics packages for the creating the perfect marketing tool and taking your B2B marketing to next level.

1 comment:

  1. Hi,

    I have gone through from your post it is very nice post. You have defined the more relevant and informative content your employees share would add similar value to your brand, an important ingredient of B2B marketing. To get the B2B marketing visit at B2B Marketing.

    ReplyDelete