Wednesday, January 30, 2013

Shape Up – Time For Social Media Success!!

Is social media important? Hell ya, it has played a pretty impressive role in shaping up a business from ground zero into a popular brand. Have you ever wondered about the key feature in social media campaigns that determines its success? Well take up any recent social media campaigns and you would find that most of them have tried to create and sustain online culture around their brands!! 

How to build Online Culture?

Now if that is a question that’s crossing over your mind then let me tell it takes time. Yes. It does. Framing and establishing a consistent picture of your brand into the customers mind takes into a lot of effort, strategy and TIME!! However, the phenomena generally follow the below syndrome: 

Monday, January 28, 2013

It’s Time!! Discard Age Old Approach To Email Marketing

Many of us are still stuck in the age old approach of email marketing and some where it’s not our fault. The reason can be held back to the old batch and blast email service provider (ESP). Now many ESP’s were designed for the older, simpler times without any vision of the upturning, surging technology and now it s lying alone on the ground.

Thursday, January 24, 2013

Blogs – Make them SEO friendly!!

Blogs can be the next most important structure in brand-building apart from website. But just having a blog does not help you achieve your mission. It can prove to be a great asset to bring maximum traffic to your website, only and if it is SEO friendly.

How SEO works?

Search Engine Optimization (SEO) involves the careful optimization of corporate web sites and blogs to effectively increase their visibility in the major search engines such as Google, Yahoo, Alta-Vista and many others.
The higher a Blog ranks in the results of a search, the greater the chance that that site will be visited by a user. So, here are few tricks to make your blog SEO-friendly:

Monday, January 21, 2013

Save Your Social Media History – Create Back Up!!

You must have heard your IT admin say, Please create backup!! Well it stands true not only for your computer but surprisingly for your social network sites too. It can be too hard to imagine that it will be ever required to go back and review your Facebook posts. But if you ever need to, what shall you do?

Why to Back-up?

It can help you at the time of dispute, as social media record fall under the e-discovery process mandated by The Federal Rules of Civil Procedures.

It also can help you to keep a full record of your social media interactions and quantify marketing efforts with following up on customers service issues.

Wednesday, January 16, 2013

Making Junk Mail Useful: Possible!!

Yes, it’s possible. Junk mail is not always irritating; it can be prove useful with certain changes made in the content and approach. Reincarnating junk mails can truly triple your response rate. 

The Fact

Even excessive B2B mails can be categorized as “Junk”, as most of the mails received do not serve any purpose or accomplish anything – no offers, no interesting value proposition, and no reason to respond. Sometimes I wonder why actually they sent it. Now, that is junk and it can be easily reformed and made better.

Tuesday, January 15, 2013

2013: Watch Out For The Brand New SEO Campaign:

New Year brings different flavors to business and it’s always the best time for some up gradation of old techniques. Similarly SEO campaigns as one of the competent business tools requires some over the top thinking and reformation. You cannot just let SEO take the back seat and expect it to perform by itself.

New Year, New SEO: It does not mean to re optimizing website in every three months as there is so much more to SEO than mere online process. As we have already entered into New Year let’s have a look at the changing trends with SEO and plan a new and improved SEO campaign.

Wednesday, January 9, 2013

New Age SEO Campaign: Compete To Survive

“I am gonna beat you in this game” looking back I think how often we have repeatedly used this claim, be it in games or studies or later in our businesses. Competition is present in almost all businesses. There are though few companies that operate as monopoly, but if you are into online that isn't likely to happen. 

Positive competition has been voted as one of the important factor to grow and the same logic applies to any of our new age SEO campaigns.
Secret Formula – There is none!!

No, there isn't any well proved secret formula that would help you win the competition and remain on the top page of the search results. Your one time sheer luck would have favored you once but that doesn't mean it would work every time.  Remember it’s a one-time deal. Internet, as a medium is ever changing, therefore the rules applied should be upgraded, if you desire to stay on the top.

Monday, January 7, 2013

4 Tips: Track Your Online Traffic Downfall!!

“Why is the traffic going down”? asks your Marketing manager. The reasons can vary between slow site loading to irrelevant content or poor promotion. But ultimately it’s a question that is not only related to the performance of your team members but also how wisely have you utilized your SEO campaign.

Major concern lingers within:
  • What keywords are used to draw traffic and which ones are performing best.
  • How many referential links were you able to build and did any of them send substantial traffic.

The worst case is when there is continuous drop in visitors and management starts to lose its faith in SEO. But before such havoc breaks down, let’s dig deep within the problem and explain, “Why the downfall in traffic”? 

Wednesday, January 2, 2013

Welcome 2013!! With New Online Freebies

Best of Nature’s gift is Free, but most of the time we tend to over look it!! Now anything that you do for free that solidifies your business interest and helps it, looks professional to your customers without disturbing your bottom-line is the best gift. 

For a large company it may not be a big deal since they support almost 500+ consumers and their operating costs are also higher but comparatively smaller companies free online tools can play a bigger role.

The Freebies:
Work-o-dynamics – It monitors websites for changes.

Steps – Enter URL of the website you want to monitor -> your email address-> detail of what level of changes you want to monitor. 
Result - This tool checks pages once a day and email if there are any changes.