Blogs can be the next most important structure in brand-building apart from website. But just having a blog does not help you achieve your mission. It can prove to be a great asset to bring maximum traffic to your website, only and if it is SEO friendly.
How SEO works?
Search Engine Optimization (SEO) involves the careful optimization of corporate web sites and blogs to effectively increase their visibility in the major search engines such as Google, Yahoo, Alta-Vista and many others.
The higher a Blog ranks in the results of a search, the greater the chance that that site will be visited by a user. So, here are few tricks to make your blog SEO-friendly:
1. Search rich posts:
One way is to write posts that invariably shows the search content or user intent. For instance, how is someone going to search – How to write business cover letter or business cover writing tips?
2. Master anchor list:
Create master anchor list with wide range of keywords (broad, long tail and everything in between) and what URL on your site they correlate to. And while writing blogs you can just randomly choose the most appropriate anchor text to use and link it over to your website.
3. SEO plugin:
Use YOAST SEO Plugin for WordPress that helps you create an optimized Meta title tag, Meta description and Meta keyword tag. Since it grades your blog you will get a fair idea of how well it is optimized.
4. Keywords in Titles, URL and Headlines of each post:
Do not stuff your post full of keywords, rather a more natural way of optimizing your blog posts is to put main keywords in the URL, title and title and sub-headings of your blog post.
5. Interlink between posts:
Interlinking blog posts is a great way to push the search engine spiders through your blog (ensuring all the posts are being properly indexed); keep readers engaged with related content.
Never miss out on “Promotion”:
You have the best content in the world, but even it will fall apart if you do not promote. Social bookmarking sites, SEO newsletters can all work your way to make blogs popular. So, promote and reap the benefits!!