B2B e-commerce is one such field
that has changed noticeable in the past couple of years. More than the game of
it, the rules to play the game are changing and the buyers have become more
sophisticated. DemandGen reported that 90% of business buyers say when they’re
ready to buy. Isn’t that essential for marketers’ knowledge to work upon and shorten
their selling cycle.
They also have the necessary
resources available and to research about top-rated companies and find more of
their information at trade-shows or online.
B2B e-commerce challenges for
2013:
1. Generating
high-quality lead
Companies have voted that generating
high quality leads and converting them into customers has become the toughest
job. This is more because lack of resources in staff, budget and time.
2. Adjusting
Mobile marketing into B2B marketing
Over 49% of marketers haven’t
figured it out yet.
3. Conferences
and Tradeshows
Though they are receiving the
highest budget allocation but they aren’t able to develop the maximum number of
leads.
4. Content
Marketing
64% of B2B content marketers
struggle with providing enough content.
5. Big
Data
According to IAB report Marketing
ROI in the era of Big data 36% marketers report that they have enough data but
have no idea on what to do with it?
6. Lead-time
The lead time for B2B marketers
can be months even years.
Solutions:
1. Social Media:
- Building relationships with bloggers, community moderators, and social influencers can take your social media engagement level to next level.
- Social media is more popular content marketing tactic even more than articles.
- LinkedIn beat Twitter for this year’s number one spot for social media content marketing after a redesign. More than 2.6 million companies use their site.
2. Want
to list down three effective lead generation techniques it should be email
marketing, website and SEO. This statistics have led 50% of B2B marketers
increase their lead generation budget.
3. Research
reports and videos have made the largest leaps forward in B2B content
marketing.
4. In
person events generate more leads and are more effective.
5. B2B
content marketing ranks three important goals, lead generation, brand awareness
and customer acquisition.
6. Personalize
content to target segment.
7. Throughout
the sales cycle keep in touch with the leads and pass it to the sales team when
the budget timing seems right.
So plan your B2B e-commerce
marketing strategy accordingly and be ready with pre-Easter sale. Till then
keep reading!!
Interesting post. I would like to hear about your take on mailing solutions and the importance of finding the right provider for small businesses.
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