So what do you think is the key to successful marketing for small business? Its leads, leads and more leads. And this holds true not only for small business but also for big business too. But as rightly said the end shall justify the means and therefore an integrated marketing system that makes the most of direct mail and online marketing works best for achieving the target.
Let’s discuss four steps that shall achieve your dream of flawless marketing, leaving no leads behind:
1. Direct Mail – The Building Structure:
A persistent key to successful business marketing is lead generation and direct mail is one such strategy that can deliver leads that can turn into absolute customers. Why it works best? It is because it uses targeted mailing lists to generate Quality leads. These are prospects that are generally in need of your deals but are not sure where to find you.
By continuously offering great services to attract new customers you also maintain the same level of standard to keep your current customers loyal. This is how you grow your business.
2. Mail Tracking – The Success Meter:
After finishing the design and sending mail postcards to prospects never forget to track them. When it reaches your prospects mailboxes responses would start pouring in. Be prepared as it won’t be cost-effective to change operations after your post cards starts arriving.
3. Google Remarketing – Online Leads Generator:
Once your direct marketing gets responses even your website will start receiving traffic. Google Remarketing is one of the online tools that measure every one of your website visitor to see if they engage with your site, the way you wanted. If they don’t, Google will show them targeted ads on any of the thousands of websites in Google Display Network until they return to your site and become your customer.
4. Call tracking – Improve Results:
Take control of your marketing and improve marketing results. Call tracking gives you the response data of each of your campaign, so that you can see how it is performing.
Building a flawless marketing system that integrates both online marketing and direct mail to generate the leads that you need to grow your business. Haven’t tried it yet, try and let me know your feedback. Till then, happy blogging!!