Facebook marketing is not only about what you say, it’s also about when you say and how you say it. Facebook’s new timeline that rolled out earlier this year created immense opportunities for marketers to engage with their fans.
Marketers have played with different design elements like cover images, private messages, and pinned posts, but they still do not have a proper understanding of how to optimize and engage with your fans.
According to study from Social Media Examiner, Likes (79% of all interactions), comments (15%) and shares (6%) and each of them can provide excellent opportunity for engaging with your fans. So let us discuss 10 easy tips to increase fan engagement in Facebook:
- When to post: Best time to post on Facebook is during the non-busy hours of 8pm to 7am..
- Best day to post: Research has shown that on Wednesday and Sunday, the engagement level is 8% higher, comparatively to any other weekday.
- Frequency of post: In Facebook, quality matters not quantity. One or two brand posts receive 32% higher “Likes” rate and 73% comment rates compared to 3 posts a day.
- Effective post schedule: You can achieve maximum fan engagement by posting one to four times that produces 71% more fan engagement than posting more than 6 times in a week.
- Length of posts: Wall posts having 80 characters and less receive 66% higher fan engagement. Extreme concise post between one and 40 characters generate highest user engagement.
- Post Content: Post content that of a question, as this type of post generates more than double the amount of Comments as “non-question posts”.
- Design of posts: One of the most understated Post techniques, that is, the fill in the blank strategy, is one of the most engaging. It generates 9 times higher than other post strategies.
- Keyword for offers: Analysing the top ten keywords for user engagement shows the following data, ad featuring “$ off” receives 55% more user engagement and “coupon” receives 39% more attention and hence increased fan engagement.
- Coupon Offers: Offer tangible cash discounts, the data indicate that “$ off” offers generate twice the engagement of “% off” offers for the retail industry.
- Keep it simple: Make it interesting and still simple. Include videos, images, exciting content. Research has shown that posts containing only words receive 94% higher engagement than average.
So, more or less a combination of these factors can generate huge Facebook engagement for users. Any additions from your end?