So, have you heard about Pinterest? And if you are like one of those curious email marketers who keep on trying everything new, you would just love it. In simple words, Pinterest is a self-described “online pinboard” or a social bookmarking site where you can tag content and share it with other people. Facebook and Twitter is already ruling the online social media space.
So what different Pinterest has to offer? It offers users to create virtual pinboards and pin digital content they find interesting in a much organized and sleek way.To help these marketers leverage Pinterest to its fullest potential for their email marketing efforts, follow these 5 simple steps:
1. Introspect: Think if Pinterest is the right option for you. The main goal of Pinterest is to pin content that is very visual in nature, like clothing, home decor, and food. If your business is similar to this description, you should immediately start creating a presence and share.
2. Organize: As Pinterest is a series of board, spend some time thinking how you want to organize your board. Create it in a way that people can comprehend the content and be excited enough to follow you.
3. Networking: Make it easy people to follow you. Like any other social media sites include the Follow Me feature on Pinterest button. Also include your Pinterest link on your website or your email.
4. Encourage: Encourage your customers to pin things from your site like images, products, blog posts by adding a “Pin it” button onto your site. Pinterest can bring traffic to your site. But it is two way street, always remember to follow and repin other related content or posts.
5. Highlight the caption: Caption is the way people remembers you and helps find the image when they do a search. So choose a caption that reflects what your purpose is and in a way is attractive also.
As discussed above Pinterest is also the leading driver of website referral traffic, driving higher traffic than Twitter and more than LinkedIn, Google+ and YouTube together. Even the email marketers have started to realize the strength of this social site for their campaign. Their three primary approaches include creating emails filled with Pinterest images, sending emails that encourage recipients to follow a brand on Pinterest, and distributing emails with “pinnable” content that prompts the recipient to “pin” it.
Pinterest is positioned for unlimited growth, which is why many companies are putting its popularity to good use in email marketing campaigns. One thing is clear whether you're on Pinterest for personal or business reasons put the best images like funny, beautiful or thought provoking to attract the most attention and followers.