When you are planning a business or want to revamp it, you have to take many factors into consideration and most importantly you will have to know and understand your target audience, because understanding your target customers' demographics helps you to determine exactly what your products or services will be, and what kind of customer service tactics will work best.
A clever marketer knows that if he is aiming at the general public, he is being foolish! The reason is that not everybody in the public are looking for the product or service that you are offering, it is only the selected few who are actually looking for what you have to offer. So be target specific. Know your market, and be the best in your market.
It's relatively a simple task to determine who your target is and what they are looking for; it just takes a bit of pre-planning that will really pay off in the end. Here are some quick and easy steps to help you in this process:
1. Conduct a Marketing Research:
Once you have decided who your target audience would be, it is time to do some research on whether the target audiences that you decided are really looking for what you have to offer? Market research entails using a group of people from your target audience to find out more about their thoughts and feelings about your product or service. The group should have a healthy mix of people from the target audience for the best result.
Do your research well, and do in depths research on your target audience. You can use the internet to go about with your research, read news articles on your target audience. You can conduct surveys and the questions you need to answer are- who are your customers? Where are they located? What would you want them to think of your product and service and the list can get longer!
2. Become an Expert in Your Area:
The best way to create a niche for you in the market is by being the best in what you specialize. Hence, know your strength and work on it and make it your USP. "If you're an expert in your field, people will pay the price tag on whatever product and service you offer," says Milton Friedmann an American Economist.
It is always better to give away information’s on your industry, company profile, services and your strength to your potential prospects as they come to know you and your work better, and seeing that they are receiving so much without paying they will definitely want to know what is in store for them if they shell out few bucks. Hence let your market know what you are best at and that you can offer them better goods and services.
3. Squeeze your Marketing:
Once you are sure of your target audience, after all the research and targeting, you have to alter a lot in your marketing and advertising strategies. It's not just an advertisement that you do, it actually has to become part of everything you do. Your marketing needs to highlight the specialization, which improves credibility.
Once you have become sure of your base and your target audience, and then make full use of all the offline and online marketing techniques available. You have to engage your audience in a two way conversation; it should not end up as just one way.
Marketing becomes a cake walk when you are sure of your target audience and their likes and dislikes. Your target audience is looking for perfection, if you think you are the best in the market then let them know. Identifying your marketing target enables you to find opportunities and tap into them. It gives you the information needed to focus on the buyers that are interested in what you have to offer. This saves you both time and money.