Monday, July 2, 2012

3 Helluva Secrets Of The Email Scammers

Many types of fraud exist but just as anything else, even for the scammers, email is a more economical and effective method for distributing fraudulent messages to potential customers.

According to the US Secret Service, hundreds of millions of dollars are lost annually and the losses continue to escalate.

When you actually look at these fraud messages you would see that there are no company name, no website mentioned, no street address or phone number have been mentioned. Just an email from an email address saying that “they want to hire you”, or telling you that you have won some lump sum amount of money. You would have to be both naive and desperate to believe, for a moment, that this is legitimate.

Though, we all know how identify a fraud message, but the question that arises now is, how are they still possibly effective? Researchers at Microsoft have studied that very question, and are now reporting that the fraudster's outrageous prose is backed by solid business logic that underscores three important principles of effective advertising. 

1. Target Buyers, Not Just People:
A fraudster will send millions of messages but will not want to waste his time on someone who is not going to fall for his scam. To get the attention the fraudster will further script his mails such a way that it attracts the attention of the receiver or, you can scrawl a message with bad grammar, a third-world tie-in, and ridiculous claims of instant wealth that only the most gullible and uninformed will fall for.

On the other hand entrepreneurs face similar situation like the above mentioned fraudsters; they would not want to spend time on a customer whom they know would not come up with a positive response. The higher your sales rate, the more severe the problem becomes.

As is true for the scammers, your advertising dollars are most effective when used to filter for likely buyers rather than just attracting the masses. 

2. Pre-qualify Your Customers:
Once the bogus email has landed in the inbox of millions of people in and around the world, the outlandish story also pre-qualifies the potential victim in another key area, their willingness to "buy" the scheme. Fraudsters are always in search of people with greed to get more and more wealth, and who are ready to invest a lump sum amount of money to get heftier price in return.

A good business man’s goals aren’t so different, if you think about it. Legitimate businesses want to know if a potential customer has the resources to buy, and when he or she is likely to make a decision. You don't want to burn up sales resources chasing potential customers who may not actually be in the market for your products. A well-crafted advertising campaign will help your company prequalify customers based on need, budget, and timeline. 

3. Disqualify the “Hopeless”:
For a scammer, turning down the wrong person is as important as finding the right one that is the biggest reason for a scammer’s absurd grammatical errors and outrageous claims. 

Similarly, a good business men will intelligently try to disqualify the people who he thinks can’t afford his offer. That's why high end advertisers often include prices in advertising, for example the Jaguar advertisement stating that leases start at "only $649 a month." They aren't trying to impress you, but rather to disqualify customers who can't actually afford the car.

Properly crafted and stated advertisements limits time and frustration of people who aren't appropriate for your product or service and keeps your sales team talking only to likely buyers. This is the same thought that every scammer puts behind his scam emails. So, now you know the secret behind these email scammers?

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