Thursday, August 30, 2012

3 Tips: Succeed Buying Mailing list

Few weeks ago I wrote on how to fail at buying list, now, I have come up with how to succeed at buying lists. After all, buying business lists are an essential part of how some companies and businesses keep their sales pipelines filled with business contacts and B2B leads. So, here are the tips to succeeding in buying lists.

1. Running After Price

Just focusing on the price might not give you the best lists. In most of the cases, business owners prefer to buy mailing list from a list provider that has high price. But, just because one list vendor sells the same list at a cheaper price doesn’t mean that it has lesser quality than the more expensive alternative. In fact it could be a better buy than the more expensive one. So, when picking and buying lists don’t just focus on prices.

2. Privacy-compliance

You really don’t want to be on the receiving end of legal matters when doing business. For example, you buy a telemarketing list and end up calling a prospect that is on the DNC (do not call) roster, and well, things may take a turn for the worst. This can result from accidentally buying lists that have not been properly cleansed for such leads, and of course lists that have not been made in accordance to privacy-compliance rules. So if you want to succeed in buying lists, keep a keen watch on such things.

3. Buy Required Lists

Be selective according to your business requirements, for example, if you are into telemarketing campaign then you need to purchase telemarketing lists, instead of any other lists like direct mailing lists and email lists. Buy only the lists you need for specific campaigns in order to get your money’s worth and get better results by using lists that were made for their intended purposes.

So, these were three tips to succeed your buying lists. Bu8ying lists from other vendors is an appreciated practice but that should be followed certain principles that I have mentioned above. These tips to buying lists should help you when you want to get your money’s worth when you purchase lists for your company.

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