Wednesday, June 27, 2012

5 Reasons: Not Generating Leads from Social Media

It’s been pretty long time that I haven’t discussed about the actions regarding the term “generate leads.” Well I know, it sounds very weird but the trend is like that only. Okay, let me ask whether you are getting satisfying leads or not! I hope that you have been generating the numbers, but there will be many who are just scratching their heads.
It would not be new to say that Social Media is a great inbound marketing tool that allows businesses and marketing teams to interact with prospects, cater to customers, promote their content, and yes, “generate leads.”

But how many of you are utilizing the tool appropriately? Well, one of my friends said that it won’t be possible to put 100%, but let me tell, if you are in B2B then you need to put more than 100% effort. So what are the mistakes people usually make in social media? The following blog will try to trouble shoot some of the mistakes that can’t be tolerated.  

1. Not being where your prospects are:
Don’t just maintain presence on any social media network. You have to be where your target customers are. If you are posting great content on Twitter but your target market isn’t there then it’s a complete exercise of futility. Before you choose any social media network, it is important that you first research which social media sites your target market frequent and from there share your content and promotions. 

2. Not providing valuable content:
I don’t know how many times I would say that ‘content is king’. Content is not like any promotional activity where you will be just praising all great things about your product. If someone is following your brand on Facebook, it’s probably to see what valuable content and offers you can offer them. Rather than product-focused content, focus on content rich with tips and tricks which can help to relieve your target customers' pain points.
In short, providing targeted, useful content will help you generate more qualified leads who may genuinely be interested in what you have to offer. 

3. Not using call to action:
Remember that the most effective use of social media for lead generation efforts happens when people share links to your content, blog, and promotions. Keep in mind to always have a clear CTA and link to a targeted landing page where your visitors can register. It would even be better if you can designate specific to different platforms. For example, you may want to create a different offer for your Twitter followers and another different one for your Facebook fans. 

4. Social share and follow buttons:
So you have your website and blog and all this great content, but can people easily share it? Be sure to place easy-to-see and -use share and follow buttons on all your content in order to increase its reach. The more your fans share your content with their networks, the more potential new leads will see it! 

5. No clear metrics:
Without clear metrics for tracking how you’re doing in social media, it can be very hard to tell if you’re succeeding or failing.
Pick one to five metrics that you want to optimize for, and then steadily work to improve those metrics. For example, you might want to increase the number of times your content gets shared every time you post an update. Or you might just want to increase your visitor count. 

6. Not amalgamating email and social media
You should promote your presence on social media sites through buttons on each email as well as share links to email opt-in forms for social followers to sign up to be a part of your email database. When you combine the power of your lead generation tools, you'll create a more strategic effort and a better chance of reaching and nurturing your potential customers through multiple fronts, allowing them to choose how they engage with you, consume information, and decide if they would like to move further down the sales cycle.

Well, these were some of the mistakes, which should be checked as soon as possible. I hope after troubleshooting these faults you will be able to generate some quality leads. Anyway, next week I ll be coming again with some other mistakes that should be avoided.


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