5 important elements for Content Marketing Success

Content Marketing is a hot topic these days, and businesses are finding great success using it both offline and online. A study conducted by B2B marketing identified content marketing (51%) as being the most important tool for generating leads, outscoring brand awareness (38%), thought leadership (34%) and sales (29%). However, majority of business houses do not have the expertise to drive content marketing into long-term, sustainable and organic growth.

Kick Start Your Year End Celebration With The Festive Sale Of eSalesData, 15% DISCOUNT ON PURCHASE OF $5000 AND ABOVE

The world renowned mailing list vendor, eSalesData, returns with an exciting offer that would surely blow your mind away. Enjoy 15% discount on all purchases made above $5000 and above. Offer valid from 22^nd November till 31^st December 2012. 

“We love to be a part of people’s merriment. As the festivities come round the corner, it is essential that marketers take a step ahead and make the most of the holiday season sale. An anonymous decision of dedicating this offer was to share our gratitude to customers on behalf of Thanksgiving Day and celebrating the tradition of a Christmas gift”, said Mark Stevens, senior Marketing manager with eSalesData.

Plan And Start: Your Online Community Plan

Looking to build an online community? Do not start blank. Research shows that many community development plans were either impractical, irrelevant or do not exist. It is extremely important to have a plan before embarking on a community plan.

Today, let us discuss few pointers that should be kept in mind while making your online community plan:

Importance Of Earned Media And Its Impact On SEO

Earned media is a kind of marketing that you have to work hard to earn. Out of the three media types paid, earned and owned – earned media is considered as the holy-grail as it fulfills the dream of creating authentic social proof for your brand. Going by the figures, 68% of Facebook users intent to buy on an earned media recommendation. Earned media is also called as user generated content because it is created from Facebook likes, comments and shares, repins on Pininterest, retweets, and links to your site, customer testimonials and so on.